Europe’s travel demand remains steady as spending outpaces arrivals
Airline data also indicates strengthening shoulder-season demand. ... Despite persistent cost pressures and a moderating global economy, travel demand for Europe remains steady.
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The Message Owners Need to Hear Right Now: Control What You Can Control
It has to be managed by demand. Staffing levels must match occupancy levels, and that alignment has to happen quickly. If it takes a month to correct labor, the month is already gone. ... In that situation, it is tempting to talk your way through the problem with strategy and forecasts. Strategy matters, but it does not replace discipline.
By Wayne West III, President, Newport Hospitality Group
LodgIQ Partners with Quintessential Portuguese Boutique Retreat Quinta da Amendoeira to Bring Explainable AI and Operational Insight
LodgIQ's explainable AI platform will provide real-time demand insights and pricing recommendations to the seven-apartment boutique property near Évora. ... Working with LodgIQ has given our team a consolidated view of demand trends and performance metrics that we previously lacked.
Why Labour Cost Pressures Are Outsmarting Hotel Planning - And What Smart Operators Are Doing Differently
That requires a fundamental shift: From headcount-based planning to labour standards-based models that tie staffing directly to forecasted demand and service expectations. ... What This Looks Like in Practice Forecasting demand by outlet, meal period, or event—and aligning labour needs accordingly.
By Paritosh Kumar, Senior Vice President - Sales, Unifocus
Get On The Horse
The Slow Gallop: Operational Intelligence In the near term, expect AI to deliver measurable gains in operational precision: 🎠 Predictive labor scheduling aligned to demand curves 🎠 Energy optimization ... across HVAC and lighting systems 🎠 Automated, context-aware guest communications 🎠 Enhanced demand forecasting and micro-segmented pricing These are margin stabilizers.
Shiji expands revenue ecosystem with integrations across top RMS providers
As hotels face increasingly complex demand patterns and distribution environments, seamless connectivity between core systems has become essential. ... Through automatic synchronization of rates, availability, and reservations, revenue managers gain a unified, real-time view of performance and demand.
From Global Connections to Domestic Realities: Navigating the USA's Evolving Hotel Landscape
In this model, destinations benefit directly from inbound demand. ... Reduced inbound demand is constricting feasibility models. This is leading to a contraction in development pipelines nationwide.
By Justin Taillon, Professor & Department Head, Highline College
WTTC warns that new UK tourism levies would dent growth, restrict jobs and reduce competitiveness
Recent WTTC data shows global Travel & Tourism GDP is forecast to have grown by 6.7% in 2025, while the UK is expected to have grown by just 4.3%, meaning UK growth is running at 36% below the global average ... Even among sustainability-minded consumers, higher prices tend to reduce demand rather than change behaviour, meaning additional levies are more likely to divert visitors to competing destinations than
The Bench launches Future Hospitality Summit Egypt
With a record 19 million tourists welcomed in 2025 and forecasts valuing Egypt’s hospitality sector at $9B by 2034 , the market has both demand and runway. ... Reflecting this growing demand, branded residences will form a core focus of the FHS Egypt agenda, with dedicated content, expert insights and targeted networking opportunities designed to turn momentum
JLL's 2026 Global Hotel Investment Outlook forecasts robust investment growth driven by strengthening debt markets, record capital availability and renewed investor confidence
JLL forecasts 2026 hotel investment growth driven by strengthening debt markets, record capital availability, and the Americas leading with 27% transaction volume growth in 2025. ... The 2026 FIFA Soccer World Cup and America's 250th anniversary celebrations are also expected to drive significant lodging demand spikes in major cities.
U.S. Hotel Forecast Assumptions – February 2026
The revision was driven by upgrades to our ADR forecast for upper-end scales. ... From Latin America, Ecuador, Brazil, and Argentina should be larger demand generators.
Milan hotel booking levels top 85% ahead of Winter Olympics
That lower volume of inventory will factor into higher occupancy levels as official and tourist demand enters the market. ... Aoife Roche, regional vice president of EMEA sales at STR CoStar also forecasts major lifts in monthly performance, with February occupancy expected to reach 77.9%, which would be the highest for any February
What quantum physics and revenue management have in common
Zoom out: strategy positioning demand shaping brand power Zoom in: today’s pick-up tonight’s cancellations that one competitor doing something stupid The mistake? ... Anyone who says: “the forecast is wrong” is missing the point. Forecasts aren’t predictions. They’re probability ranges . Your job isn’t to be right.
By Fabian Bartnick, Founder, Infinito
Deepmala Chaudhary has been promoted to General Manager – Sales & Revenue at The Lalit Suri Hospitality Group
She will continue to spearhead group-wide pricing, demand forecasting, distribution strategy, and revenue optimisation, while working closely with Unit General Managers, cluster sales teams, marketing ... at The LaLiT are the establishment of new national and international partnerships, significant optimisation of online and direct booking channels, and the creation of robust centralised revenue and demand
From Data Wrangler to Commercial Strategist: Can AI Elevate the Revenue Manager’s Role?
Not just what the price should be, but what’s driving the recommendation: market compression, pacing anomalies, compset behavior, or internal demand shifts. ... When a date needs attention, whether it’s a risk from overpricing or an opportunity to capture market demand, the system must deliver not only the recommended action (e.g., a €34 rate adjustment) but the
By Samuel Johnson, Head of Operations, LodgIQ™
The Ascent of Longevity Science in Lodging and Hospitality: A New Age of Wellness Travel
To meet this demand, hospitality operators and developers are introducing unique concepts to fit today’s travel desires. ... Wellness Real Estate Market Size, Share, Growth, and Industry Analysis, By Type (Type 1, Type 2), By Application (Residential, Commercial), and Regional Insights and Forecast to 2035.
Planned U.S. Border Social Media Changes Could Reduce Visitor Spend by USD $15.7 Billion and Impact 157,000 American Jobs, According to New WTTC Research
The findings underscore a clear conclusion, that the proposed policy carries a high risk of reducing travel demand and weakening the U.S.’s competitive standing in a fiercely contested global tourism market ... Impacts are assessed for 2026 relative to a baseline business-as-usual forecast and cover arrivals, visitor spending, Travel & Tourism GDP and employment.
ALIS 2026 Takeaways: A Hotel Investment Landscape Defined by Liquidity, Caution, and a Race for Differentiation
Market Forecasts Show Modest Growth—and Persistent Uncertainty HVS and industry analysts expect RevPAR growth to stay flat to modest in 2026. ... There’s little agreement on how major events like the FIFA World Cup will influence demand, underscoring how tough forecasting has become.
By Rodney Clough, President - HVS Americas, Denver, HVS
From Booking to Belonging: How AI is Redefining the Hotel Guest Experience
Conversely, if demand surges due to a local conference, it can surface premium add-ons, like early check-in or dining credits, that enhance revenue without broadly raising rates. ... This unified view empowers every department: marketing can tailor outreach with pinpoint precision, operations can anticipate service needs before they arise, and revenue managers can better forecast demand
By John Paul Nichols, President and CEO of Club Quarters Hotels, Club Quarters
10 Ways Hotels Can Increase Direct Bookings in 2026
Connect Inspiration Channels Directly to Booking Reality: Social media platforms like Instagram and TikTok are increasingly driving travel demand and bookings. ... Hotels that connect these discovery moments directly to their booking engine capture demand earlier — guiding guests toward direct bookings before intermediaries enter the picture. 7.
By Filipe Machaz, GuestCentric Co-Founder & VP of North America Operations, GuestCentric Systems