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How to win direct bookings with AI search

The future of search may be powered by AI, but bookings are still driven by trust, emotion, and great hospitality. Tune in to learn why data gets you recommended, but storytelling gets you booked. ... So we look at AI as an opportunity to amplify what our amazing teams and team members are able to do in terms of delivering personalized hospitality to our guests.

Kasa Makes Its Boston Debut at Fenway, Expanding Its National Portfolio to One of America's Most Sought-After Cities

Launched in partnership with Samuels & Associates, the property marks Kasa's debut in Boston, bringing its proven hospitality operating platform to one of the most high-demand, under-supplied cities in ... Kasa's asset-light management model gives property owners the operational upside of a best-in-class hospitality operator without sacrificing flexibility or control.

When the Industry That Loves Talking About Change Refuses to Actually Change

Veteran hotelier Ian Wilson argues that AI adoption in hospitality is largely superficial, with fragmented point solutions masking structural barriers rooted in brand fee models and owner data access. ... We called it AI before we called it AI, in revenue management and CRM, and that felt like enough for a long time. It was not. The question now is not whether AI will matter to hospitality.

AI Agents: The 20% Gross Operating Profit boost hotels are sleeping on

The Adoption Paradox: Why So Few Hotels Are Moving Despite the compelling economics, AI adoption in hospitality remains surprisingly low compared to other industries. ... In fact, in the recently published Yearly Outlook for 2026 “ The AI Power Gap: Hospitality Lags Behind as Value Shifts to Tech Giants ” by Hotelschool The Hague’s research department, the Dutch hospitality

Google just told us how to show up in AI search. Hoteliers, take note.

We previously broke it down in this article . For the last few years, hospitality marketers have been chasing a moving target: AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and the list goes on. ... A page must be eligible to appear in regular Search before it can appear in an AI Overview. 3. Help guests find images and videos Google's AI features surface visuals alongside text.

Insights to Move You Forward

HSMAI Europe's new Playbook outlines 20 strategic choices facing hospitality in 2026, covering AI, operational costs, talent, and technology complexity, available free to paid members. ... Inside, you will explore the 20 key Strategic Choices Facing Hospitality in 2026 - from AI-driven customer behaviour and rising operational costs to talent transformation and growing technology complexity

Hospitality Got Too Comfortable: EHL's Achim Schmitt on Decline, Talent and the Limits of Technology

For thirty or forty years, he said, hospitality was one of the least innovative industries in the world, and the reason sits in its structure. ... Hospitality has some of the worst turnover rates of any industry, he said, running at thirty to forty percent in many markets and higher in parts of the budget segment. That is a problem in itself.

Innspire to Preview the ‘Future of the Connected Guest Experience’ at HITEC

Martin Chevalley, CEO and Co-Founder of Innspire Innspire’s Guest Journey brings together guest engagement, mobile experiences, AI-powered services, and in-room technology into one seamless, connected ... Anne Frye, Innspire President Enhancing the In-Room Entertainment Experience As part of the showcase, Innspire will also preview its latest advancements in guestroom entertainment through its InnSmart