The author argues that superior customer service and experience creation can outperform search engine optimization by generating word-of-mouth referrals and repeat business.
Analysis of IDC's 2025 PMS MarketScape reveals how property management systems evolved from cloud migration tools to AI-driven intelligence platforms that unify hotel operations.
Cendyn data shows 78% of hotel chains use AI today, with Google's Performance Max campaigns achieving 3x higher conversion rates than traditional methods.
Accor's Adrian Williams was named Australasian Hotelier of the Year while the company claimed Accommodation Chain of the Year for the fourth consecutive time.
The trust will fund education, health, environmental, and emergency relief projects through guest donations matched dollar-for-dollar by the hotel group.
Maestro PMS enhanced its gift card module with customizable designs and cross-property redemption to boost loyalty and revenue during peak gifting seasons.
Mews' new report outlines how autonomous AI agents will coordinate hotel revenue, operations, and guest services while keeping humans in control of hospitality delivery.
GCSTIMES offers free custom theme proposals and design consultations to help hotels create cohesive brand experiences through sustainable amenities.
The article argues hotel F&B success depends on investing in people through career development, ongoing training, and technology that enhances rather than replaces human connection.
Analysis challenges the assumption that growing loyalty membership numbers indicate true brand loyalty, arguing guests are loyal to specific innovative brands rather than entire hotel groups.