Hotel Brands are Aggregators
Analysis reveals top 6 hotel groups control 84% of organic traffic, with Marriott generating 76 million monthly visits versus median group's under 1 million.
Analysis reveals top 6 hotel groups control 84% of organic traffic, with Marriott generating 76 million monthly visits versus median group's under 1 million.
Bartnick argues modern hotel distribution resembles casual dating rather than committed relationships, with guests constantly comparing options across multiple platforms.
WorldHotels adds 25 Norwegian heritage properties through partnership with De Historiske, expanding its Scandinavian portfolio to 37 hotels.
eDreams co-founder argues travel companies overinvest in features while underinvesting in reducing customer risk and executing after acquisition.