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Model Context Protocol (MCP): The Hidden Risks Hoteliers Must Uncover Before Embracing AI’s Latest Integration Standard

Our industry is entering a phase where AI is no longer just powering chatbots or enabling precise revenue forecasts—it’s beginning to connect directly to core operational systems. ... technologists should be ready to experiment yet equally prepared to say “not yet” until the framework and their own internal readiness meet the operational and security standards the hospitality sector demands

Stop ignoring the phone: Why the voice channel is your hidden revenue channel

flattened out and that we are facing some kind of macroeconomic headwinds leaning into the value behind every time that phone rings is what’s going to make the difference between I think hitting RevPar forecasts ... Our community of hoteliers is growing every week, and each guest we speak to is tackling industry challenges with the innovation and flexibility that our industry demands.

The Changing Influences on New Product Development in Hospitality

cell phone users and determine whether a location in the Napa Valley or in the East Bay is frequented by a higher concentration of foreign visitors and people of higher income levels, to validate a forecast ... The following year, most rental program participants were satisfied that the rental manager had generated enough demand that the units were roundly forty percent occupied and unit owners were receiving

How to Disrupt Your Hotel Market with AI and Blue Ocean Strategies

Chan Kim and Renée Mauborgne, Blue Ocean Strategy is the art of making competition irrelevant by creating new value curves, rather than fighting over existing demand, you unlock untapped potential. ... Some of the most powerful transformations are behind the scenes: AI Energy Forecasting Using machine learning, hotels can predict energy consumption with over 97% accuracy.