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VIP International Inks Strategic Alliance with Buckhiester Management to Optimize Profitable Revenue for Operators

Forecasting – Developing rate management and stay controls based on historical demand, current market forces and future trend information; Distribution Management – taking distribution beyond ... ” Laurel Point’s team was coached in how each micro market has different stay patterns and how accurate demand forecasting can help protect availability for higher rated segments to maximize

Developing an Email Marketing Strategy in Hospitality

Email marketing spending will triple from $2.1 billion in 2003 to $6.1 billion in 2008, according to Jupiter Research forecast. ... Since the science of marketing is also to influence purchasing habits and create future demand, a more realistic measure is the general impact created in the campaign not just immediate reservations.

Independent Hoteliers Require their Own Distinct Understanding of the Online Marketing Process

” In some ways, though, the biggest thorn in the hotelier’s side is that of the markup margins demanded by the intermediaries. They can be as high as 35%. ... He cites as an example late August news that room nights were going unsold to conventioneers who were planning to attend the Republican National Convention in Manhattan – thousands less than forecast

BIG News From Sceptre At HITEC: Channel- and Revenue-Management Consulting Now Available As Stand-Alone Service

Based on industry demand and the need to fill an obvious void in the marketplace for channel- and revenue-management consulting, Sceptre is making these two services available independently to all hoteliers ... Revenue-Management Consulting group will assist with: Implementing standard revenue-management principles Conducting on-site and remote business reviews Identifying missed or displaced revenue opportunities Forecasting