Shiji and Minor Hotels Declare AI-First Strategies, Madrid Hotels Post 12.8% GOP Gain
Two of hospitality technology's biggest names outlined full AI-first platform strategies today, while new data from Madrid showed hotels posting a 12.8% GOP PAR gain in 2025. ... King's guiding principle: if AI does not make work faster and simpler, it does not belong in production. The approach deliberately keeps AI invisible to hotel staff.