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HotelData.com Q4 2025 Hotel Profitability Performance Report Shows Demand Slowdown as Operators Protect Profit

Today the Q4 2025 Hotel Profitability Performance Report was released on HotelData.com, revealing how U.S. hotels closed the year with softer demand, declining RevPAR, and a widening performance split across chain scales and regions. However, despite revenue pressure, full-year profit share improved due to disciplined operations and tighter cost control. The report draws on aggregated data from thousands of hotels across the U.S. using Actabl’s operational and financial platforms.

AWH Partners Acquires All-Suite Hotel Trio in Sonoma County

AWH Partners announced today the acquisition of the Hotel Trio Healdsburg, a 122-key, all-suite hotel in the heart of Sonoma wine country. Since opening in 2018, the soft-branded Residence Inn has distinguished itself as the only Marriott-branded property in northern Sonoma and the second largest hotel in Healdsburg, one of the region's most sought-after leisure destinations.

Hotel groups miss out 20% of guests due to data silos, new Ireckonu data shows

Ireckonu, a leading hospitality middleware and Customer Data Platform (CDP) provider for hotel groups, has reported today that siloed guest data across hotel operational areas (including restaurants, spas, golf facilities, and other auxiliary outlets) is preventing hotel groups from capturing up to 20% of opportunities to re-engage guests, improve recognition, and ultimately drive stronger loyalty and revenue growth.