Grevon debuts AI booking and connectivity platform at HITEC 2026
Grevon launched at HITEC 2026 with Kore, an MCP-based connectivity layer powering AI booking, voice, and staff intelligence tools to drive direct revenue and reduce OTA dependence.
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Webinar (June 24th 11am ET): Why Hotel Flexibility Is No Longer a Nice-to-Have for Guests
HTS and Cloudbeds host a June 24 webinar on new survey data showing 87% of travelers prioritize cancellation flexibility, with CFAR lifting booking intent among high-value guests to 79-85%.
Hotel Distribution Technology Chart 2026: Why Visibility Is Becoming the New Distribution Strategy
The 2026 chart argues that hotel distribution now starts before the booking journey, with AI assistants, maps, and social platforms shaping traveler decisions before any OTA or brand.com visit occurs.
Why Direct Booking Strategy Fails When Hotels Don't Control Demand
The article argues that direct booking programs fail because hotels optimize for conversion while ignoring upstream demand control, leaving discovery and customer access in the hands of OTAs and paid platforms.
By Andrew Paul, Managing Director, Americas Great Resorts
Innspire Officially Launches ‘Guest Flows’ at HITEC
Innspire's app-free Guest Flows product covers the full hotel stay via SMS, WhatsApp, and browser, with pilot data showing pre-arrival completion rates rising from 5% to 20%.
Revinate Introduces Ivy, the Hospitality AI Decision Intelligence, Built Across Its Entire Platform
Revinate's Ivy is trained on 17 years of hospitality data and 1.1 billion guest profiles, currently powering chat resolution and call scoring, with planned expansion into automated guest communications.
A hotel sells one price. The web returns a dozen.
Rate leakage through wholesale chains costs hotels an estimated 6% of annual revenue, while the GDS preserves rate integrity by delivering prices only to named, contracted counterparties.
By Markus Busch, Editor/Publisher, hospitality.today
Winning the AI inbox: What hotel marketers need to know about email deliverability in 2026
A guide for hotel marketers on adapting email strategy to AI-powered inboxes like Gmail Gemini and Apple Mail, covering deliverability, segmentation, and content optimization.
Revinate Brings Ivy to Work: Automated Call Scoring and Revinate Chat Put Hospitality AI on the Front Line
Revinate announced AI-powered call scoring (96% accuracy, 30+ hours saved monthly) and a digital concierge chat tool, both launching for general availability in mid-to-late 2026.
AI Is Reshaping Hotel Discovery, Distribution, and Direct Booking. Here’s What Hotels Should Do
As AI assistants reshape how travelers discover and book hotels, properties must audit content for machine-readability and work with tech partners to expose inventory and offers to conversational search interfaces.
Marriott International Introduces Ask Bonvoy™ a New AI-Powered Search Experience Transforming Travel Exploration
Marriott's AI-powered conversational search tool launches in beta on Marriott.com and its mobile apps, with a full global rollout to 283 million Bonvoy members planned later in 2025.
Aven Hospitality Debuts New Booking Engine; First Properties Live with Navarino Services
Aven Hospitality launches a redesigned booking engine built on the SynXis platform, with Navarino Services reporting over 30% revenue growth in the first month of the pilot.
Wings of Technology, Roots of Humanity: AI Can Rescue a P&L, But It Cannot Rescue a Heart That Wants to Leave
The author argues mid-scale hotels need both lightweight AI for revenue optimization and a human-centered "Homestead Culture" to address 70-80% annual frontline staff turnover that technology alone cannot fix.
By Dr. Tong Yin, Founder and doctoral researcher, InsightBridge Global LLC
Amadeus unveils major expansion of AI strategy across hospitality sector
Amadeus expands its AI strategy with new tools covering agentic commerce, AI search visibility, and a cross-portfolio AI assistant layer called Amadeus Max, targeting demand capture and operational efficiency for hoteliers.
Zucchetti North America Enables Hotels to Accept Direct Bookings Through ChatGPT & Claude
Zucchetti North America's MCP connector lets hotels receive live-rate bookings via ChatGPT and Claude, cutting OTA reliance for its 7,000+ property client base across 75 countries.
RateGain accelerates European expansion with a doubled commercial team, as the region contributes 31.6% of total revenue
RateGain doubled its European commercial team, expanded to eight countries, and reports Europe at 31.6% of FY2025 revenue, with France and Italy as new strategic growth markets.
Cendyn unveils AI-native infrastructure tackling hotels’ invisibility cliff
Cendyn's Wayfinder platform monitors hotel visibility across AI models like ChatGPT, Gemini, and Perplexity, scoring GEO health and flagging content drift to protect direct bookings.
Europe killed the parity clause. Parity didn't die.
Europe banned parity clauses but hotels saw little pricing freedom: OTA ranking algorithms now enforce the same discipline the deleted contract terms once did, and it's far harder to regulate.
By Markus Busch, Editor/Publisher, hospitality.today
The AI recommendation is the new battleground for hotel distribution
A Lighthouse study of 4,545 ChatGPT prompts across 9 destinations finds most hotels are invisible to AI recommendations, with luxury brands and major chains capturing a disproportionate share of mentions.
Mews brings modern hospitality technology to the world’s largest hostel network, Hostelling International
Mews partners with Hostelling International to provide its cloud-native PMS to 58 member associations across 56+ countries, with YHA Australia reporting booking conversion rates of up to 16% vs. a 2% industry average.