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100% of RIU’s hotels have the ECOSTARS certification, an important sustainability milestone

After certifying 98 hotels in 21 countries , a total that only excludes recently opened establishments such as the Riu Plaza Toronto in Canada and the Riu Ventura in Mexico that do not yet have analytical ... It also provides RIU with a robust database of sustainability attributes, which facilitates transparent communication with travel agencies and tour operators.

The Rise of Agentic AI in Hospitality: Moving From Search to Action

This shift is driven by the emergence of AI agents in hospitality . Recently, industry conversations have intensified regarding the role of Large Language Models (LLMs) in travel. ... If your amenities, room types, and policies are not accurate in these systems, the AI agent cannot sell your rooms. Clean data is the fuel for AI agents in hospitality . 3.

The Silent Revolution: How Every Hotel Website is Becoming an Actionable Endpoint for AI

Developed in collaboration with Brewer Digital and deployed across Google Cloud and Vertex AI, Agentic Hospitality transforms guest interactions into revenue-generating, loyalty-enhancing journeys in real ... The company is powered by a best-in-class ecosystem of technology partners, each chosen for their leadership in AI, automation, data orchestration, and hospitality infrastructure.

2026 Travel & Hospitality Trend Forecast

TREND: Purpose-Driven and Wellness-Focused Travel In 2026, travelers will be taking fewer but longer trips, prioritizing wellness, personalization and meaningful experiences. ... CREDIT: Yosie Crespo, Director of Sales & Marketing, The Perry Hotel Naples TREND: Emotionally Driven Travel Experiences In 2026, travel will shift from passive stays to purpose-driven experiences, with

Direct booking in the AI era: 10 OTA winback strategies

Now about one in three travelers are interested in letting AI-powered travel assistants like ChatGPT, Google Gemini Travel, and Trip.com AI help them discover properties, and they’re even letting them ... Deploy conversational AI texting on your website and mobile app that answers questions, compares rooms, and completes bookings in real time – just like AI travel assistants do. The difference?

Skift Global Forum East 2025: 9 Takeaways for the Future of Travel

Leaders also explored the rise of experiential travel, the renewed momentum in luxury, the fast-growing short-term rental economy, the cultural and economic power of major events, and the increasing pressure ... The role of AI surfaced throughout the event as brands reconsider how travelers search, plan, and evaluate travel choices in an era of abundant but inconsistent information.

Holiday Shopping 2025: More Spending, More Stress, More AI

The survey data on travel specifically reveals that nearly nine in 10 U.S. travel shoppers are open to letting AI agents make shopping decisions for them, with almost 60% comfortable letting generative ... The survey shows that heavy gen AI users across retail see a 70% reduction in the need to reach out to staff or customer service, suggesting that well-implemented AI in travel could similarly reduce friction