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New Marriott Bonvoy Research reveals importance of AI for holiday planning and new trends for 2026

Trust in AI builds Artificial intelligence has become a core component of trip planning for millions of consumers in EMEA, with half of all travellers in the research (50%) saying they have used AI to ... Reinforcing the increased familiarity and trust travellers are placing in AI, half (50%) say that in future they would feel ‘comfortable’ booking holiday accommodation through AI platforms.

Welcome is a Feeling: How Modern Hospitality is Redefining Guest Experience

It succeeded by positioning itself around the idea of “Belong Anywhere,” tapping into travelers’ desire to immerse themselves in local culture, not just observe it from a sanitized hotel room. ... Creating Moments That Matter The heart of hospitality lies in moments. Not grand gestures, but small, thoughtful touches that make guests feel special. A warm cookie handed to a tired traveler.

Shaping the Future of Hospitality Investment

In the Middle East, that shift is especially evident. Investor sentiment in our region is definitely shifting from caution to confidence. ... Costa sees the most exciting areas of growth from an investor’s perspective in three areas: travel - properties that offer immersive, culturally rich experiences are commanding premium interest; tech-enabled

Winning the holiday rush: Breaking through the BFCM inbox | a Revinate webinar

Melissa Hsu [00:18:18]: Yes, I know everyone has AI on the mind, so I am happy to share that Revinate does have a few AI tools available right in the Composer for y’all to use. ... With our AI image generation, what you could do is plug in an exact description of exactly what you want to show as your image and the AI image generator will help you with that image and you can plop

How to Survive AI in 2026: Ten Coordinates for the Future of Hospitality

AI Ads: The End of the Click Economy The pay-per-click model was born in the twentieth century, and it will likely die with it. ... In an AI-centered search engine paradigm, visibility and monetization have merged into a single generative layer. Google’s AI Overviews, launched globally in 2024, exemplify this shift.

Redefining Loyalty: Accor's Kerry Healy on Personalisation, Technology and Human Connection

Across the region, we’ve seen a 30% uplift in direct engagement rates and a 20% improvement in conversion from personalised campaigns, thanks to AI-driven decisioning and predictive modelling developed ... Q: In your view, what does “loyalty” look like for the next generation of travellers in Asia Pacific and beyond? For the next generation, loyalty is less transactional and more relational.

The New AI-OTA War: Why AI is Scraping Your Data to Kill Your Direct Channel

Your position in OTA search rankings increasingly dictates visibility to AI agents. AI agents will favor options with availability, competitive price, and superior presentation. ... The winning strategy in the AI Agentic Age is to treat your data as a critical, defensible asset that must be protected, leveraged, and perfectly presented in every channel.

Luxury Trends in Hospitality: Redefining The Modern Guest Experience

According to the report, 50% of global travelers avoid setting an alarm when checking into their stay, and 2 in 5 travelers choose hotels where they believe they can achieve a better night’s sleep. ... Sustainability Without Sacrificing Comfort Environmental responsibility has become synonymous with luxury, as guests seek purpose and stewardship in their travel experiences.

The Era of YOU: Booking.com Predicts the Top Trends Defining Travel in 2026, With Individuality Taking Center Stage

Technology continues to unlock new possibilities in other ways on the road as well, with 65% of global travelers saying they would use AI or generative AI to map scenic, off-the-beaten-track routes tailored ... Destined-ations: Travel Written in the Stars In 2026, the stars won’t just inform horoscopes and star signs, they will shape travel plans.

Missed IMEX 2025? Here’s What Every Hotel Sales Leader and Meeting Planner Is Talking About

Currency Shapes Incentive Travel Incentive travel demand remains strong, but destination choices now depend heavily on currency stability. ... AI-Powered Photos and Videos Steal the Show One of the most discussed innovations at IMEX 2025 was the use of AI to create instant branded event photos and highlight videos.