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Opinion Article Finance

Why a Hotel Market Analysis Is the Heart of Every Hotel Appraisal: A Repeatable, Step-by-Step Method for Doing One Right

Accommodated demand plus unaccommodated demand plus induced demand equals total room night demand for the market. The demand-generator analysis then plays its proper supporting role. ... Crucially, the analyst explains why the market should behave as forecast, tying the outcome to measurable demand drivers and known supply deliveries.

Stephen Rushmore
By Stephen Rushmore, Hotel Valuation Expert and Founder of HVS, Hotel Valuation Software
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Mews
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Opinion Article Operations & Strategy

Why Most Commercial Strategies Fail to Align Sales, Marketing, and Revenue

weekly commercial cadence — not a monthly review, not a quarterly strategy session, but a 60-minute standing commitment every week with four agenda items and no exceptions: Last week's TRevPAR vs forecast ... one of three buckets, and the convergence model assigns each bucket clearly: Pricing decisions → Revenue leads, Sales and Marketing advise Segment strategy → Sales leads, Revenue and Marketing advise Demand

Muhammad Tanveer
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
Press Release Markets & Performance

Central & South America Travel & Tourism sector set to outpace global growth in 2026

Central and South America’s Travel & Tourism sector is forecast to outperform the global average in 2026, driven by strong domestic demand, rising international visitor spending, and lower exposure to ... Forecasts for 2026 are based on current economic and geopolitical conditions at the time of publication and include assumptions related to inflation, energy prices, consumer demand, and regional geopolitical

WTTC
Brazil
Opinion Article Markets & Performance

The 2026 Hotel Profit Story Will Be Won in the Space Between Demand and Discipline

The issue is that hotels now expect less revenue from roughly the same level of demand. Forecast ADR is $5.11 below budget. Forecast RevPAR is $5.89 below budget. ... Demand strengthened. Margins expanded. But the rest of the year looks more complex. The forecast suggests demand may hold close to budget, while revenue falls short of the original plan.

Sarah McCay Tams
By Sarah McCay Tams, Head of Editorial, Actabl
United States
Opinion Article Technology

The Hotels That Win the Next Five Years Will Not Have the Most AI. They Will Have the Clearest Signal.

Booking pace signals, guest sentiment data, reviewing velocity, staffing patterns, occupancy forecasting inputs, and channel performance metrics. The data is there. ... A booking pace signal that shifts three weeks before a major local event tells a revenue manager something about demand that a static rate strategy will miss.

Are Morch
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Opinion Article Technology

The Convergence of Hospitality, AI, and Robotics - Part Two: Continuing the Conversation

Robots may help with certain repetitive or physically demanding gaps, and AI may help leaders plan, communicate, and respond faster. ... Learn the basics of how your PMS, CRM, or revenue systems are using AI today (forecasting, pricing, segmentation) and how to interpret those outputs.

Charles MahabirFernando FreireNick KnightRich HullJennifer PorterSusan GravesSloan Dean
By Charles Mahabir, Fernando Freire, Nick Knight, Rich Hull, Jennifer Porter, Susan Graves, and Sloan Dean
HN Brief
Editorial Article

Tech Stack Debate Turns on AI Readiness, Series by Marriott Hits 75 India Signings, AI Reshapes Discovery

The major brands are no longer entering India property by property, they are deploying platforms and conversion brands built to scale across the Tier 2 and Tier 3 cities where the room demand is now landing ... The week marks continued broad-based U.S. demand, though it lands the day after the HotelData.com Q1 report flagged operator forecasts turning cautious for the rest of 2026.

Hospitality Net