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Supplier News Sales & Marketing

March 16

Leveraging B2B Co-Marketing to Drive Enterprise SaaS Adoption in Underpenetrated Hospitality Sectors

hotels and operators in developing markets. ... Findings SaaS Adoption Gaps in Hospitality Empirical data confirms persistent adoption gaps for SaaS in hospitality, especially among independent and budget properties, as well as operators in Tier 2&ndash

By Riddhiman Sarawgi

March 16

SOCIETIES Q1 2026 Spotlights Google AI Travel Planning, Guerlain’s Waldorf Astoria Spa, and the Rise of Design-Driven Hospitality

Sébastien Felix, Founder & CEO of Influence Society Key themes highlighted in the Q1 2026 edition include: AI is becoming the invisible infrastructure of travel. ... Projects such as Joana Astolfi’s Casa Amarela guesthouse in Portugal and Pablo Luna Studio’s circular bamboo restaurant in Ubud show how architecture, craft and sense of place are becoming

Influence Society

Opinion Article Operations & Strategy

March 13

The Invisible Cost of Comfort

The next meaningful wave of hospitality AI may not be a chatbot in the lobby or a recommendation engine in the app. It may be the system that prevents a surcharge from ever becoming necessary. ... Logistics optimization can reduce transport inefficiencies that increasingly drive cost pressures on restaurants and hotels alike. In that sense, AI becomes less about delight and more about defense.

By Terence Ronson, Founder & Managing Director, Pertlink Limited

March 12

Why I Walked Away from a €200,000 Custom Platform for Webflow

Webflow, on the other hand, operates in a controlled and secure environment. ... The Silent Luxury of All-in-One Maintenance In luxury hospitality, there is nothing more “un-luxury” than a service failure.

By Sébastien Felix, Founder, Influence Society

March 12

100 Years of Solitude: AI and Hotel Commercial Optimization

And AI answers it in one response. The discovery moment has moved. It now happens inside an AI conversation, not on a search results page. ... Time to get my quote in: Adjectives don’t train AI. It feasts on facts.

By Vikram Singh, Global Hotel Commercial Leader, Vikram Singh

Ernest - Lighthouse's AI for hoteliers

March 12

Experiences Are Inventory, Not a Feeling: A Conversation with Journey at ITB Berlin

A hotel owner running a restaurant, a spa and a wedding business is not looking for a SaaS product manual. ... Get the foundations right before chasing AI Both Simon and Andrew were measured about AI. Walking the ITB floor, every product has AI in its headline.

Simon Bullingham, and Andrew Metcalfe in conversation with Simone Puorto

Berlin, Germany

Ad AI Hospitality

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer.

Lighthouse

Ad Guide

The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter.

Mews

Opinion Article Sales & Marketing

March 11

Mastering Profiling, Personalisation and Targeting Needs More Than Data at Whittlebury Park

For Whittlebury Park, it’s all about honing in on each business strand in turn. ... Even before AI became mainstream, they were ahead of the curve and future-proofed the website for AI’s arrival to ensure ongoing visibility.

By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd

United Kingdom

The next-gen metrics that move hotel P&L

March 11

The Toggle Tax and the Invisible Lobby Boy: A Conversation with Access Hospitality at ITB Berlin

The check-in desk at midnight. The staff member with their head down in a screen, logging in and out of multiple systems, too busy to look up, let alone smile. ... Champa described seeing a restaurant that had deployed a food delivery robot alongside a human waiter. The robot and the waiter doing the same job, in parallel, at double the cost.

Champa Magesh in conversation with Simone Puorto

Ad Guide

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter.

Mews

March 10

One Platform, One Source of Truth: A Conversation with Access Hospitality at ITB Berlin

Anyone in the property can type a question in plain language and get an answer from the underlying systems in real time. ... AI as an enabler, not a threat Nicola pushed back on the narrative that AI threatens human interaction in hospitality. Her view: AI should free staff to focus on what they are actually there to do.

Nicola Longfield in conversation with Simone Puorto

Berlin, Germany

March 10

Friction, Wristbands, and Why Best-of-Breed Wins: A Conversation with TRYBE at ITB Berlin

Specialising in spa, leisure and activities and integrating well with the best solutions in adjacent areas, from PMS to revenue management to restaurant booking, produces a stronger result. ... Six years in, no legacy debt, a technical co-founding team, and a culture of AI curiosity across every department.

Ricky Daniels in conversation with Simone Puorto

Berlin, Germany

Opinion Article Sales & Marketing

March 5

AI in Foodservice: Operational Value and What It Requires

Debates around AI in the foodservice industry have accelerated in recent years, but what industry professionals really need is clarity. ... AI is becoming increasingly popular in the foodservice industry because it assists when restaurants are short-staffed, operational costs rise, and the need for greater efficiency grows.

By Paulina Schmidt, Food and Beverage Copywriting Specialist, EHL

Explainer Technology

March 4

Hotel Chatbots Explained: Benefits, Challenges, and Best Practices

Guest Experience Interacting with conversational AI such as NLP chatbots is increasingly common in the booking phase, with 37% of travelers using AI tools such as ChatGPT to plan trips . ... The appeal is understandable, with AI being able to craft personalized itineraries in a matter of seconds in any language.

By Emma Näpänkangas, M.Sc. Student in Hospitality Management, EHL

March 3

A hotel juggling identity - marketing profiling, personalising and targeting for success

By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd

United Kingdom

Supplier News Technology

March 2

OneJourney Launches SwiftPay in Spain, Turning Hotel Supplier Payments into a New Income Stream

José Luis Alonso Martínez, Director of Muralto Madrid Princesa Serviced Apartments Beyond cashback income generation, SwiftPay includes built-in AI-powered invoice reconciliation designed ... It’s a structural shift in how hotels think about supplier spend.

OneJourney

Spain

March 2

Helping or hindering? AI and technological advances in the hospitality sector

The truth, as ever in hospitality, sits somewhere in between. Hospitality will not be taken over by AI. ... The real role of AI in hospitality today In practical terms, AI already plays a role across hospitality technology stacks, from revenue management systems and workforce scheduling to marketing automation

By Cassie Davison, Founder, Kith & Kin Hospitality

Podcast Sales & Marketing

February 27

OpenClaw: The Agent Architecture That Will Supercharge Agentic Commerce in Travel

First: travel is too complex for AI to handle end-to-end. Too many variables, too much emotional nuance, and too many things that go wrong in ways no chatbot could anticipate. ... AI Mode offers agentic booking for restaurants, appointments, and events in the US.

By George Roukas, President, GAIPAN

February 26

Revenue on the line: Why the voice channel matters more than ever

So in this case, AI-assisted summaries and prioritizing call queues becomes really important. ... in all the trends that you’ve called out within your report — I think AI-assisted voice workflows, because AI can help with call prioritization.

Karen Stephens, Chief Marketing Officer, Revinate, Inc.

Explainer Finance

February 26

Hotel competitors: The ultimate guide to building your perfect competitive set in 2026

In a strongly competitive hospitality industry, independent hoteliers need to base strategic decisions on accurate data in order to attract more guests and stay profitable. ... Flexible check-in and check-out: Flexible check-in and check-out times can be a valuable perk for guests.

By Laure Cremers, Content Specialist, Lighthouse