"demand forecasting" - Search

March 11

Why Is San Diego a Favorite Among Hotel Investors?

Segments Fueling Sustained Hotel Demand San Diego’s lodging demand is anchored by two primary pillars: domestic leisure travel and convention business. ... The San Diego Tourism Authority projects modest growth in lodging demand in 2026, with many market participants anticipating stronger gains in 2027 and 2028 as group demand normalizes and airport improvements

By Kirsten Smiley, Senior Vice President, Southern California Region Director, HVS Los Angeles, HVS

San Diego, United States

Opinion Article Technology

March 10

Turning PMS Data into Actionable Insights: How Hotels Can Leverage Analytics for Smarter Decision Making

Monitoring booking pace, demand trends, and historical occupancy helps revenue teams forecast demand and adjust pricing strategies proactively. ... Labor productivity and staffing efficiency help operators align workforce levels with occupancy and service demand, optimizing costs while maintaining service quality.

By Lisa Jane Wheaton, Senior Project Strategist, Maestro

Opinion Article Technology

March 10

Hospitality Doesn’t Have an AI Problem. It Has an Operations Problem Pretending to Be an AI Problem

Vendors demonstrate sophisticated dashboards capable of forecasting demand, optimizing staffing, responding to guest messages, and adjusting pricing dynamically in ways that once required entire corporate ... In each of these situations, the forecasting system still performs its calculations exactly as designed.

By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach

HN Brief

Editorial Article

March 6

OpenAI Scales Back Direct Booking, Keeps AI Platforms in Discovery Mode

and early signs of demand shifting to Europe and Asia. ... GlobalData forecasts China's domestic trips will reach 4.08 billion by 2029 while outbound departures hit 176.65 million, driven by youth demand and premium experiences.

Hospitality Net

Supplier News Markets & Performance

March 6

War in Middle East Triggers Volatile Security Perception and Early Signs of Demand Diversion

In fact, our forecast for early 2026 showed that Western Asia was gaining market share in international travel demand, with three GCC cities ranking among the world’s top 10 destinations for growth in ... Another notable trend is also emerging within European demand: Egypt continues to maintain its appeal among German, Italian and French travellers; however, this demand remains highly exposed to developments

Mabrian Technologies

Press Release Markets & Performance

March 6

China cements its position as a leading source travel market, powered by domestic scale and outbound momentum, says GlobalData

Shagun Sachdeva, Practice Head, Travel and Tourism at GlobalData Youth-led demand and premium experiences According to GlobalData’s traveler demands & flows, travelers aged 15–24 are the most engaged cohort ... Those that do will be best positioned to convert demand as China’s travel momentum continues through the decade.”

GlobalData Plc

China

Opinion Article Technology

March 6

Geopolitics, Energy Shocks, and AI

Traveler sentiment can shift faster than traditional demand forecasting models can detect. ... Events on the other side of the globe can influence local demand.

By Terence Ronson, Founder & Managing Director, Pertlink Limited

Ad Tambourine One

All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.

Tambourine

Ad #1 Hotel PMS

See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo.

Mews

Ad #1 Hotel PMS

See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo.

Mews

Explainer Finance

March 5

The complete guide to dynamic pricing in the hotel industry

Your pricing strategy can be influenced by many factors, requiring you to: Monitor multiple channel partners Keep tabs on competition Adapt to evolving traveler trends Scrutinize demand forecasts Here ... Supply and demand Optimal room pricing always starts with understanding the basic principles of supply and demand.

By Jonathan Gough, Content Team Lead, Lighthouse

Opinion Article Technology

March 5

AI in Foodservice: Operational Value and What It Requires

In the foodservice domain, AI-based sales forecasting models have been shown to reduce forecast errors by approximately 19–33% compared to traditional methods , making more accurate demand and purchasing ... Demand and inventory planning Two of the most consistent value drivers are AI-powered forecasting and inventory optimization.

By Paulina Schmidt, Food and Beverage Copywriting Specialist, EHL

Press Release Design & Architecture

March 5

Registration opens for Hotel & Resort Design South 2026

With major growth across Mexico, Brazil and the Dominican Republic, the demand for design expertise, professional services, and innovative products has never been greater. ... Leading developers, hotel operators, design and architect studios, and procurement firms will meet at HRDS to strategically source for the demand ahead, steering project success.

Elite Exhibitions Cruise America Ltd.

Miami Beach, United States

Press Release Development

March 4

US$12.5 trillion in Travel & Tourism Investment Drive to Shape G20 Competitiveness through 2035

Tourism demand across the G20 and Spain is forecast to grow at 3.3% annually over the next decade. ... The situation will change from around 2033 onwards, with investment expected to exceed demand. Overall, investment is projected to grow at a CAGR of 4.6% from 2025-2035, compared to 3.3% for demand.

WTTC

Supplier News Finance

March 4

How to build and analyze your hotel competitive set

Include hotels offering comparable meeting and group facilities if corporate or MICE demand forms part of your business mix. Leisure facilities. ... Tab in Lighthouse Pricing adds a forward-looking view of demand, allowing you to: Forecast demand up to 365 days in advance using search data Anticipate the impact of events, seasonality and market shifts

Lighthouse

Podcast Technology

March 3

Not Done Weekly - Vibe Coding 101 for Hotels

So you have a demand recovery setting up against a supply-starved market. ... The operating model is lean, the demand is real, and the exit multiples are proven. AI as Equalizer, Not Threat.

Sloan Dean, CEO Emeritus, Not Done with Sloan Dean

Supplier News Technology

March 3

How to use AI to ease staffing pressure in hotel revenue and distribution teams

Used well, AI tools can draft and summarize high-volume communication, automate recurring reporting, detect anomalies, and support more responsive demand forecasting and dynamic pricing. ... Traditional forecasting falters when conditions change quickly.

Lighthouse

Press Release Markets & Performance

March 3

The UK hotel sector stages second-half comeback in 2025, supported by sustained growth in leisure and wellness demand, says Knight Frank

The rebound has provided renewed confidence across the sector, with Knight Frank forecasting modest but stable RevPAR growth of 1.9% in London and 1.8% in regional UK markets in 2026. ... Hotel leisure clubs in particular benefitted from sustained multi-generational demand, reinforcing the growing importance of wellness-led amenities to overall performance.

Knight Frank

United Kingdom

Opinion Article Development

March 3

What Every Owner Needs to Know Before Deciding to Sell, Hold, or Renovate in 2026

The STR/CoStar February 2026 forecast is lower, at 0.6% blended RevPAR growth , yet the segmented forecast aligns with what is evident in the market. ... The HVS Americas February 2026 forecast projects just +2.2% overall RevPAR growth, below the long-term average of +3.0%.

By Eric Guerrero, Senior Managing Director, Partner, Brokerage & Advisory, HVS

United States

HN Brief

Editorial Article

March 2

37% of Travelers Now Use AI, Hotels Face 65% Staffing Crisis

STR forecasts modest European RevPAR growth at 1.1% for 2026, driven by Milan Olympics and Paris luxury demand. ... Read the study → STR Forecasts Modest European Growth for 2026 STR forecasts 1.1% European RevPAR growth for 2026, driven by the Milan Olympics and Paris luxury demand.

Hospitality Net

Press Release Markets & Performance

March 2

Global Hotel Market Forecast Assumptions – February 2026

STR forecasts 1.1% European RevPAR growth for 2026, driven by Milan Olympics and Paris luxury demand, while Asia Pacific expects 3.6% growth. ... The forecast team will continue to monitor this closely and adjust the forecasts as appropriate.

CoStar and Tourism Economics

Opinion Article Technology

March 2

Helping or hindering? AI and technological advances in the hospitality sector

It can help operators forecast demand more accurately, optimise staffing levels, reduce waste and free up time that would otherwise be spent on repetitive administrative tasks.

By Cassie Davison, Founder, Kith & Kin Hospitality

Opinion Article General Management

March 1

The General Manager Drives a Hotel’s Commercial Success

Let’s look at a typical scenario where the RM system/team has identified an opportunity to increase rates during a high-demand period. ... For a while, no matter what hotels did, traveler demand and appetites seemed to be unlimited. But those days are now behind us. Current and future demand forecasts are not looking so hot right now.

By Vikram Singh, Global Hotel Commercial Leader, Vikram Singh