As AI tools increasingly shape traveler decisions before they visit a hotel website, brand consistency across reviews, listings, and third-party sources has become a critical marketing priority.
Using a music analogy, Shep Hyken maps five customer journey phases from uncertainty to amazement, arguing consistent experiences turn first-time buyers into loyal fans.
Pernod Ricard's Global Brand Homes Director Laura Sileo Pavat outlines how the spirits giant welcomes 1 million visitors annually across distilleries and châteaux, using five key elements to maintain personal guest connections at scale.
The author argues that hospitality's next competitive advantage lies not in visibility but in maintaining consistent, trustworthy information across every digital touchpoint from discovery through arrival.
TRIBE launches a limited-edition double LP, NEW GROUNDS, and vinyl listening stations across hotels in Paris, London, Düsseldorf, and Budapest, partnering with local record stores to position hotels as cultural destinations.
Centara introduces signature touchpoints including sleep rituals, family activities, and local cultural collaborations across its Thailand-based hotel portfolio.
Tambourine and Hyatt partner to create an AI-enabled digital wedding guide that centralizes planning resources and replaces static PDFs for hotel wedding specialists.
Shiji's visual content platform serves 65,000+ properties and distributed 2.5 million images across 600+ channels in 2025.