The Buyer Changed. Your Process Didn't.
Modern buyers complete 57% of their research before contacting vendors, making traditional sales processes obsolete and requiring content-first strategies.
Modern buyers complete 57% of their research before contacting vendors, making traditional sales processes obsolete and requiring content-first strategies.
Schäffner moves from SVP to CSO to lead global expansion of Duetto's Revenue Profit Operating System across hotel brands and casino resorts.
B2B buyers now prioritize AI transparency and governance over flashy features, requiring CIOs to coordinate company-wide messaging to build customer trust.
Company now serves 1,000+ properties across 90+ management companies after 15× growth in 2025, adding three senior executives.