Gen Z is reshaping luxury by prioritizing experiences, authenticity, and resale over logos, with major implications for hospitality operators and goods brands competing for younger consumers.
EHL student and Young Hospitality Summit president Ilona Guérin argues Gen Z hoteliers are driven and passionate, but warns formalising "generation translator" roles would widen, not bridge, the gap.
EHL student Billy Turnbull argues Gen Z hotel workers aren't uncommitted, but that outdated behind-the-scenes tech and grueling shift cultures are the real drivers of early attrition.
CBRE's report finds lifestyle hotels are underpenetrated in Asia Pacific but poised for growth, with Gen Z's rising spending power and preference for culture and design set to accelerate demand.
Bournemouth University study reveals luxury hotels must adapt recruitment, onboarding, and workplace culture to meet Gen Z expectations for transparency, development, and wellbeing.