Independent lodging properties can personalize guest stays using simple context like travel purpose and group type, without relying on complex systems or large software platforms.
Agentic AI is shifting travel from search-and-select to ask-and-act, but nearly 70% of travelers still prefer to complete bookings via trusted brands rather than AI agents, signaling the need for appropriate, not maximum, automation.
A hotel operations veteran argues that true luxury service means personalizing attention for every guest, not prioritizing one "VIP" at the expense of everyone else.
As AI becomes a commodity, the true competitive advantage lies in unified, trusted guest data that most hotels still struggle to consolidate across fragmented PMS, CRM, and loyalty systems.
Minor Hotels has deployed Oracle OPERA Cloud across 106 properties in 59 countries, with the next rollout phase targeting Australia and New Zealand.
Expedia Group acquired Layla, an AI-native conversational travel planning platform founded in 2023, to accelerate personalized trip discovery and booking at scale.
Eric Jafari, co-founder of Locke and edyn, argues lifestyle hotels have grown complacent and that wellness and AI-driven personalization are key to reviving the segment.
AI is shifting hotel personalization from reactive to predictive, with platforms unifying guest data across silos to drive upsells, faster response times, and deeper engagement across the full guest journey.
An op-ed argues that genuine guest personalization cannot be standardized, using a viral Moscow hotel story to illustrate why wow moments lose impact the instant they become policy.
A luxury hotel GM with 20+ years of experience argues AI amplifies rather than replaces hospitality professionals, citing Hilton's AI Planner, Be My Eyes partnership, and operational forecasting as real-world examples.
Dream Inn Santa Cruz's Director of Sales and Marketing shares how human-led reservations, pre-arrival outreach, and storytelling convert OTA visitors into direct bookers and build multi-generational guest loyalty.
A hospitality veteran argues that emotional connection and cultural intelligence, not SOPs or luxury amenities, are the true differentiators driving long-term guest loyalty.
AI guest journey agents and AR staff tools are closing the gap between the 68% of guests willing to pay more for personalized stays and the 56% of hotels lacking technology to deliver it.
Cornell professor Chris Anderson joins Revinate's Hotel Moment podcast to discuss how AI is shifting hotel commercial strategy from pricing optimization to personalized offer curation.
Lodging Interactive's CruVu captures private guest recognition by department or staff member, turning it into internal operational intelligence for hotel and restaurant managers to coach teams and improve service.
Hilton Garden Inn Cancun Airport GM Cecilia Betancourt shares how PMS platforms, digital check-in, and connected systems help hotels personalize service without replacing human connection.
We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Andrew Pirret, Senior Vice President of Product at Alliants.
The author argues that fragmented guest identity data across PMS, CRM, and loyalty systems is the core barrier to effective AI, urging hotels to prioritize data governance over AI tool investment.
Amadeus' Travel Dreams 2026 research shows travelers pay more when hotels deliver relevant, personalized experiences, making AI-powered personalization a direct driver of conversion, spend, and loyalty.
Industry leaders from Dragonfly Strategists and Duetto argue that hotels must move beyond RevPAR to profitability metrics like GOPAR, with smarter segmentation, ancillary strategy, and personalization at scale.