Adrian Zecha's Azuma Farm Koiwai launch is used as a lens to examine the 50-year structural rise of agriluxury, driven by guest demand for calm and simplicity in an overstimulated world.
The article argues that a hotel's atmosphere is built through a unified design logic applied consistently across materials, finishes, and objects, down to items like a wooden key card.
Gilda Perez-Alvarado, CEO of Orient Express and Group Chief Strategy Officer at Accor, discusses how luxury brands endure by anchoring to core principles rather than surface-level identity.
The 39-key Bower Coronado becomes SLH's first member in Coronado, CA, gaining access to the SLH Club loyalty program and Hilton Honors booking integration.
The 6th edition of SOCIETIES Magazine argues that luxury hotel brands now derive pricing power and loyalty from emotional precision, design language, and cultural relevance rather than traditional markers of excess.
GCSTIMES, a hotel key card supplier, now offers customization services for in-room hospitality essentials including wooden hangers, wooden-handled umbrellas, and branded laundry bags.
Orea Hotels CEO Gorjan Lazarov shares how the Czech group grew direct bookings from near zero to 60% of revenue by combining brand investment, data infrastructure, and technology-driven guest experience.
The author argues that owners focus too much on brand selection while overlooking franchise agreement economics that determine profitability over 10-20 years.
Elite Hotels CMO argues hotels should invest in brand building to drive pricing power and direct bookings instead of cutting marketing spend.