Predicting AI is futile, preparing isn’t
A strategic case for why hotels should prioritize open APIs, data accessibility, and AI-ready PMS flexibility over chasing today's best AI features.
By Martin Soler, Partner, Soler & Associates
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Jason Edwards: What happens when new technology hits the front desk
Hospitality advisor Jason Edwards discusses tech implementation pitfalls, change management, hotel tech stack decisions, and what hotels risk losing operationally when they deflag from a brand.
Linda Pashaj, Director of Content Marketing, Cloudbeds
Hotel tech stack: must-have vs. nice-to-have tools
A decision guide for independent hoteliers on prioritizing tech investments, covering must-have systems like PMS, channel manager, booking engine, and dynamic pricing before adding optional tools.
By Femke Nollet, Content Specialist, Lighthouse
Why Simplicity Is Becoming Hospitality’s Biggest Competitive Advantage
Dragonfly Strategists CEO Caryl Helsel argues independent hotels should prioritize intuitive, connected technology that reduces screen time and frees staff to deliver genuine hospitality.
Caryl Helsel, Founder and CEO, Dragonfly Strategists
Who Controls the Controls?
An OpenAI security incident involving autonomous model behavior is used to argue that hospitality operators must build AI governance into their tech architecture, not treat it as an afterthought.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
How small hotels can use technology to outpace chains
The GM of The Gallivant, a MICHELIN-key boutique hotel in East Sussex, explains how independents can outmaneuver chains using agile tech stacks, AI tools, and fast iteration cycles.
Simone Puorto: The hotel industry does not need more software
Hospitality futurist Simone Puorto argues hotels suffer from tech overload and should prioritize fewer, better-connected systems over adding more software layers.
Linda Pashaj, Director of Content Marketing, Cloudbeds
The open vs closed ecosystem debate facing every hotelier
Mews CEO Matt Welle weighs the trade-offs between open, best-of-breed tech stacks and consolidated operating systems, arguing the right choice depends on property size, data ambitions, and tolerance for integration complexity.
Three ways AI will change hotel tech
The author argues AI won't replace core hotel systems but will transform the analytics layer, eliminate spreadsheet workarounds, and let hotels use AI agents to build custom workflows without waiting on vendors.
By Martin Soler, Partner, Soler & Associates
Five Vendors Worth Watching at HITEC 2026
Infor Hospitality previews five HITEC 2026 vendors addressing hotel tech fragmentation, covering loyalty, owner relations, back-office automation, ancillary revenue, and AI-powered distribution.
By Alan Young, VP, Strategy | Hospitality, Infor
Why AI needs to sit beside your PMS, not inside it
A structural argument for treating AI as a probabilistic layer beside deterministic hotel systems, not a replacement, with implications for security, accountability, and vendor lock-in.
By Markus Busch, Editor/Publisher, hospitality.today