Terence Ronson cross-examines AI warnings from Bill Gates and Pope Leo XIV alongside China's robot culture to assess what AI means for hospitality's workforce, ethics, and human-first identity.
The author argues that AI should handle back-office tasks to free hotel staff for authentic guest interactions, positioning human connection as the hardest-to-replicate competitive differentiator.
Evermore Orlando Resort partners with Harvard-trained social scientist Kasley Killam to develop a formal "Relational Wellness" program, positioning the resort as the first luxury brand to ground its guest experience strategy in social health research.
The author argues that hospitality executives are confusing process automation with genuine human care, and that technology should support backend operations only, never replace front-line human interaction.
A personal essay arguing that the removal of front desk staff in favor of tablets and virtual agents strips hotels of their core hospitality value, citing real examples from U.S. properties.
Hoteliers from Cromlix Hotel, House of Gods, and Crieff Hydro share how they balance technology adoption with human connection to create memorable guest experiences.
The digital-versus-human debate in hospitality has produced more strategy decks than clarity. This article argues the framing itself is the problem — and that the real work lies in orchestrating the two, not choosing between them.
Puorto discusses AI as a new interface replacing traditional software navigation and explores how human presence may become a luxury differentiator.
Argues that guest loyalty is determined in the first 60 seconds of arrival through human connection, not technology or loyalty programs.
The author explores how AI advancement by 2035 could automate hospitality logistics while making human connection the ultimate luxury amenity.
Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.