What does SMERF mean for hotels and the hospitality industry?
The guide explains how hotels can tap into Social, Military, Educational, Religious, and Fraternal groups to boost off-season occupancy through targeted marketing and group rates.
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Lake.com Introduces Tiered Membership Model to Expand Distribution and Revenue Control for Vacation Rental Hosts
Lake.com offers hosts 0% commission through $499 Premium and $3,999 Portfolio annual plans, replacing traditional per-transaction fees.
Trademark Collection by Wyndham Marks Milestone, Surpasses 100 U.S. Hotels
The soft brand has doubled its U.S. portfolio in five years, reaching nearly 350 hotels globally with 100+ more in the pipeline.
Long-haul travellers increasingly prioritise greener, off-beat and locally immersive trips to Europe
Survey of 3,000 travelers across six markets shows growing preference for greener transport, local experiences, and off-peak timing when visiting Europe.