How hotels can use long-tail keywords to win in generative search
A practical guide for hoteliers on using long-tail keywords, structured data, and FAQ content to improve visibility in AI-powered generative search and drive direct bookings.
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Agentic Hospitality’s Brad Brewer to Speak to HSMAI Hawaii Members on ‘Winning Bookings in the Age of AI’
Brewer will discuss how AI is reshaping hotel discovery and booking behavior, covering practical strategies for direct revenue optimization.
Hotels Can Win Visibility with Agent Engine Optimization (AEO)
The article explains how AI systems like ChatGPT now limit hotel recommendations to fewer than five options, requiring structured data and consistent information across all channels for visibility.
Hotels risk losing visibility as search behaviour rapidly evolves with the rise of AI & social search
Study finds 47,300 monthly TikTok searches and 28,100 Perplexity searches for "hotels in London" alongside 74,000 Google searches, prompting new optimization strategies.