The Mapmaker's Paradox
A narrative essay argues that AI-driven recommendations are becoming the internet's new organizing principle, shifting value from clicks and search to trusted, curated guidance.
By Arlo Laitin, Chief Business Officer, Curacity
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Shiji's Natalie Kimball: hotels can't outspend OTAs on AI, but they can still win on experience
We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Natalie Kimball, VP of Strategic Account Management for Horizon Distribution and Iceportal Content at Shiji.
What Does Content Marketing Mean for Hotels?
The guide covers seven strategic pillars from personalization to AI optimization, showing how content builds guest trust and reduces OTA dependence.
By Nasir Zahir
Grow Your Hotel Brand: Essential Facebook and Instagram Strategies
The guide covers profile setup, content optimization, hashtag strategies, and follower growth tactics for both Facebook and Instagram marketing.
By Kylie Chen, Director of Paid Strategy, Cogwheel Marketing & Analytics