Having emerged strengthened from the global financial crisis, Brazil — in contrast with the current international economic climate — offers excellent investment opportunities, especially in the hospitality industry. Brazil is a large economy with a highly favorable medium and long-term outlook, and in fact now may be a unique moment of opportunity in the country's history. It is also true, however, that Brazil has some very peculiar characteristics and that doing business in the country is not easy. In this context, we aim in this article to clarify broadly the specificities of the Brazilian hotel market and its current situation, and then discuss investment opportunities.