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Latest Viewpoint

When an agent books a hotel, who decides where the booking lands?

By Henri Roelings

Expert Views (14)

The hotel is the company actually providing the room. If the price and conditions are the same, the AI agent should book directly with the hotel instead of through a middleman like Booking.com. Direct booking can give guests: better prices loyalty points and perks easier changes and cancellations more accurate information better customer support.

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