Wayaj, Inc.'s CEO Shares her Opinion on the Price of Hotel Sustainability: Willing-To-Stay And Willing-To-Pay?
Eco-conscious guests are probably making sustainable choices in their own lives and will be more than receptive to hotels that are actively reducing carbon emissions and creating a healthier environment for their guests by making more sustainable choices. This is why it is important that hotels share more information with guests before, during and after their stay using their various marketing channels, including social media, guest room kits, TV channels etc.