HN Original World Panel Information Technology Is Hotel Technology Lagging Behind other industries? By Lyle Worthington Expert Views (18) May 22, 2019 Floor Bleeker, Global technology executive, board advisor, and investor, IN2 Consulting The hospitality industry is definitely lagging behind other industries when it comes to technology. The check-in and check-out process for example has not fundamentally changed since, well ... ever ... In my opinion there are three main reasons (or should we say excuses?) for this, as well as many smaller ones. Timo Kettern, Director Franchise Technology Services EMEA, Hilton A big part of this issue is due to the fragmented stakeholder situation in our industry. There is a) the brand (Franchisor) and their priorities to push the brand distribution and franchise fees. b) the management company that aims to maximize revenue and profit (as it will in most cases increase their income of management fees); and c) the owner or asset manager of the hotel who's priority is to maximize the EXIT value of the property.All these stakeholders compete for the available investments (FF&E) funds. Ian Millar, Senior Lecturer Hospitality Technology, EHL This is a two sided problem. Hoteliers are not investing enough into technology and will keep using it till it breaks or stops working. There are no or limited return on investment calculations that are used. Investment in technology is also too low and does not receive the priority that it should. View all Answers