TRevPAR declined 8.8% vs RevPAR's 6.3% in HotelData's 2025 U.S. sample, illustrating how room-only metrics obscure F&B, spa, parking, and other in-stay revenue trends.
STR and HotStats data show U.S. hotel GOP margins remain below 2019 levels despite RevPAR growth, with franchise fees, A&G, and SaaS costs rising faster than revenue while owners absorb all downside risk.
STR raised its 2026 U.S. RevPAR forecast to 4.4% growth, and this piece explains how hoteliers should translate national trends into property-level 2027 budgets by aligning financial and demand forecasts.
A vacation rental operator argues the industry lacks a unified financial standard, proposing an "Owner-Adjusted Performance Report" that consolidates both management company and property owner costs into a single net return view.
The event explored "Sofa Money" strategies to monetize underutilized hotel spaces like lobbies and rooftops, moving beyond ADR growth to optimize existing assets.
HotelData.com report analyzing 5,000 U.S. hotels shows labor CPOR rose 12.8% in 2025, with Q4 seeing 21.1% year-over-year increase amid softening demand.
Analysis shows Indianapolis hotels underpricing Final Four rooms at $169 versus $210 for Indy 500, despite comparable demand and STR rates of $585+.
Analysis from MBA CREF conference shows debt markets dominating hospitality finance, with lenders cautious but available for stabilized assets despite higher borrowing costs.
HVS analysis shows GOP margins declining across all property types as wage inflation and brand standards outpace ADR growth, requiring active asset management to protect profitability in 2026.
Hospitality America outlines a four-pillar revenue strategy targeting 20-45% ADR increases across 16 host cities, with emphasis on rate integrity and spillover market capture.
Per the Uniform Standards of Professional Appraisal Practice (USPAP), there are two appraisal report formats: the restricted appraisal report and the standard appraisal report. But what’s the difference between these two report types, and how do you choose the right type for you?
The federal government per-diem rate is made up of a lodging allowance and a meals and incidental expense (M&IE) allowance. The per-diem lodging rates, which set the maximum amount a federal traveler can reimburse, are based on the average rates for mid-priced hotels and are set annually by the U.S. General Services Administration (GSA). A standard rate applies to most of the continental United States (CONUS), while individual rates apply to about 300 non-standard areas (NSAs), mostly comprising primary destinations or key cities.
Hotel insurance has long been sold as a safety net for one of the world’s most unpredictable industries. But behind the polished marketing and “peace of mind” slogans lies a history riddled with fine print, exclusions, and moments where insurers protected their bottom line far more aggressively than they protected hoteliers or their guests.
Budget season in hospitality can feel like trying to land a plane in fog—numbers are everywhere, and every decision impacts your property’s future. That’s where the Budgeting Playbook comes in as a clear, actionable guide to help you build a strategy-driven budget that aligns market realities with operational goals.
In the ever-evolving landscape of global trade, tariffs have emerged as a formidable challenge for hoteliers. As these financial barriers reshape the market, understanding their implications is crucial for those in the hospitality industry. Hotel giants have already noted the possible shifts in revenue due to trade policies.
Summer is just at the half-way point, but financial reporting for many borrowers for second quarter is still around the corner. Given market volatility, tariffs and other financial burdens – initial indicators suggest that companies are likely straining if not flailing under the weight of economic conditions. What this means for borrowers and lenders is that second quarter reporting could be underwhelming, if not disastrous – putting multiple borrowers in default under their loans.
In 2025, the national lodging market has continued to demonstrate resilient performance, maintaining strong average daily rate (ADR) and revenue per available room (RevPAR) metrics despite flat occupancy growth. Compared to 2023 and 2024, ADR and RevPAR have remained near record levels, driven by solid group and business travel in primary markets, even as some leisure markets began to stabilize or soften. National occupancy remained unchanged from 2023, but overall hotel revenues have continued to grow modestly year over year. These trends suggest a market that has largely stabilized following the disruptions of the pandemic era. Nevertheless, the high cost of debt and capital, coupled with elevated construction costs, continues to weigh heavily on new hotel development activity. As a result, while the underlying performance environment remains favorable for development in theory, actual construction has been subdued, with the supply growth forecast for 2025 falling well below pre-pandemic averages.
At first glance, the hotel industry in the United States seems to be climbing back. Total revenue per available room (TRevPAR), gross operating profit per available room (GOPPAR), and payroll per available room (PayPAR) have all posted year-over-year gains. But peel back the layers, adjust for inflation, and a different picture emerges—one where progress is slower, margins thinner, and true recovery still out of reach.
The hospitality industry has faced numerous challenges over the past few years, from the impacts of the COVID-19 pandemic to rising interest rates and, most recently, the consequences of immigration policies and tariffs. Despite these headwinds, recent data indicate a promising upward trend in Small Business Administration (SBA) loans for hotels in 2025. This increase reflects renewed investor confidence, resilience in the limited-service hotel market, and the ultimate need to transact.One of the major drivers in the increase in SBA loans is the resilient economy. The economy, despite tariff concerns, continues to grow, and the Consumer Price Index (CPI) is waning, aided by falling gasoline prices in particular. Many expect the U.S. economy to see a balanced expansion in 2025. This modest growth is anticipated to be driven by consumer spending, productivity gains, and easing financial conditions, as the latest low CPI figures may support an interest rate adjustment soon. A large part of the consumer spending is expected to stem from domestic travel.This resilient economy is bolstering the tourism industry well, as consumers continue to focus on traveling. A strong summer vacation season should foster a new wave of positive momentum among investors and consumers. This trend began with the early Memorial Day holiday weekend, which illustrated the third-highest travel numbers in recorded history, per STR. The current landscape is beneficial for hoteliers and SBA lenders alike.With stabilizing interest rates, many SBA lenders are re-entering the hotel lending space and are ramping up activity. Regional banks continue to be reliable providers of first-mortgage debt in local markets where their understanding of unique conditions gives them a competitive edge. The surge in SBA-backed financing signifies a robust rebuilding phase for hotels across the nation. It enables hotel owners to enhance their facilities, adopt innovative amenities, and manage cash flow effectively. Furthermore, increased access to capital supports new hotel startups and the expansion of existing properties, boosting employment and local economies.As 2025 progresses, the trend of rising SBA loan volumes for hotels is expected to continue, driven by ongoing industry recovery, consumer demand, and supportive lending policies. With increased access to funds, hotel businesses are better positioned to innovate, expand, and serve travelers. Stakeholders should stay informed about evolving financing options to leverage opportunities for growth and resilience in the competitive hospitality marketplace.
Hotels are complex assets that blend real estate with business value. For property tax purposes, only the real estate is taxable – yet all too often, assessors inadvertently include the hotel’s intangible business assets in the assessed value.