Everyone agrees that 2020 has been the "annus horribilis" for the world and in particular the hotel industry. However, despite having to tackle unprecedented challenges, many companies grasped that the crisis also presented a unique opportunity to re-invent and re-imagine their business. In the long run, therefore, the pandemic may have some positive consequences as well as negative ones.

In response to the challenges of 2020, what is the single most important change that you implemented that you believe not only helped you get through the past year but that you also expect to maintain as part of your post-pandemic "new normal”?

IDeaS - A SAS Company

This viewpoint is co-created with IDeaS a SAS company
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Heather McCrory
Heather McCrory
CEO of North & Central America at Accor
Charlie MacGregor
Charlie MacGregor
CEO & Founder of TSH and a Student of Life
Jay Stein
Jay Stein
Chief Executive Officer at Dream Hotel Group
Kenneth  Macpherson
Kenneth Macpherson
CEO, Europe, Middle East, Asia and Africa (EMEAA), IHG Hotels & Resorts
Michael Levie
Michael Levie
Co-Founder at KUBE Ventures
Chris Hartley
Chris Hartley
CEO at Global Hotel Alliance
Marloes Knippenberg
Marloes Knippenberg
CEO of Kerten Hospitality
Marcus Bernhardt
Marcus Bernhardt
Chief Executive Officer at Deutsche Hospitality
Cinn Tan
Cinn Tan
Chief Sales and Marketing Officer - Pan Pacific Hotels Group (PPHG)
Chema Basterrechea
Chema Basterrechea
Executive Vice President & Chief Operating Officer at Radisson Hotel Group
Ravi Mehrotra
Ravi Mehrotra
President & Chief Scientist at IDeaS
Klaus  Kohlmayr
Klaus Kohlmayr
Chief Evangelist at IDeaS Revenue Solutions