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White Paper Sustainability

Two Heads are Better than One: A Collaborative Approach to Hotel Sustainability

The white paper explores the benefits of engaging both employees and guests in a hotel's sustainability initiatives. The authors argue that a dual approach is more effective for improving hotel sustainability, as it brings together the strengths of both stakeholders, leading to a more efficient use of resources and a culture of sustainability that drives continuous improvement.

Dr. Detlev RemyDr Michael A. Kruesi
By Dr. Detlev Remy and Dr Michael A. Kruesi

The white paper explores the benefits of engaging both employees and guests in a hotel's sustainability initiatives. The authors argue that a dual approach is more effective for improving hotel sustainability, as it brings together the strengths of both stakeholders, leading to a more efficient use of resources and a culture of sustainability that drives continuous improvement. Firstly, the paper highlights the advantages of engaging employees, including increased job satisfaction, employee morale, and a more productive and motivated workforce. Secondly, the advantages of engaging guests are outlined, including cost savings, improved brand image, better communication and increased loyalty. The authors then outline 10 strategies for both engaging employees, as well as 10 strategies for engaging guests, before highlighting some industry examples of where this has been done in practice. The white paper then presents the findings of research conducted on Singaporean hoteliers, examining their views on this collaborative approach, before concluding the white paper with an action plan that hoteliers could implement.

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Dr. Detlev REMY

Associate Professor [email protected]

Sustainability Sustainability
Dr. Detlev Remy
Dr. Detlev Remy
Associate Professor, Business, Communication and Design (BCD), Singapore Institute of Technology (SIT)

Associate Professor Detlev Remy teaches at the Singapore Institute of Technology. His research interests lie in revenue management metrics and developments, its alignment with digital marketing, and data analytics.

Dr Michael A. Kruesi
Dr Michael A. Kruesi
Assistant Professor in the Hospitality Business Program, Singapore Institute of Technology (SIT)

Dr Kruesi started his career in hospitality and tourism in 2004, working in several hotels in New Zealand, Switzerland, and Peru. He received his PhD from Auckland University of Technology in 2015, after which he worked in universities in Taiwan, and now, Singapore.

Singapore Institute of Technology (SIT)
School-University

Singapore Institute of Technology (SIT) is Singapore’s premier university of applied learning and the third largest university by intake in Singapore. SIT’s vision is to be a leader in innovative learning by integrating learning, industry and community. Our mission is to nurture and develop individuals who build on their interests and talents, to innovate with industry, and impact society. We place industry and individuals at the heart of SIT.