The Evolution of Hotel Management Agreements: Adapting to a Value-Focused Market in the Middle East and Africa
HVS survey of 1,313 hotels (305,500 keys) across MEA finds owners shifting toward franchise and performance-aligned structures, with 63.6% of respondents expecting more franchise agreements in the next three years.
By Alain B Debare, Partner, Head of Investments and Asset Management, HVS