TIME Hotels expands into Morocco
UAE-headquartered TIME Hotels has signed an agreement to manage 35 luxurious lodges in an equestrian eco-resort in Ifrane’s National Park in Morocco’s Atlas Mountains, its first property in the North African country.
UAE-headquartered TIME Hotels has signed an agreement to manage 35 luxurious lodges in an equestrian eco-resort in Ifrane’s National Park in Morocco’s Atlas Mountains, its first property in the North African country.
One of the main attractions of Liberia is its coastal tourism product. In recent years, several initiatives have been undertaken to develop and diversify Liberia's tourism product, based on the country's natural and cultural heritage. In particular, surf tourism has been identified as a niche market that has a high growth potential in the country, with the destination of Robertsport as a site with excellent geographical features for surf tourism development in West Africa.
Consumer uncertainty is one of the greatest barriers facing the travel industry, and despite cases of COVID-19 stabilizing across South Africa, 70% of South African respondents in a recent survey by GlobalData, a leading data and analytics company, say they are still extremely concerned about the impact of COVID-19 - in comparison to the 1% that declared they are not concerned. In addition, 74% believe that conditions will worsen over the next six months. This highlights the extent of uncertainty surrounding this global pandemic in the country, which is bad news for the country's travel industry.
The election on 30 July 2018 is one of the most important elections in the country's democratic history, with 23 candidates and 55 parties contesting the presidential election. This is the first time since 1980 that Robert Mugabe's name didn't feature on the ballot paper after he was forced from power during a bloodless military coup in November 2017. The importance of the election is not lost on the electorate, with voters queuing to cast their vote.
There's an element of tunnel vision that can come with maintaining a fairly ordinary existence, it's difficult to place yourself in someone else's position, especially when that someone is, by all accounts, incredibly wealthy. While many of us scrimp and save to enjoy a well-earned vacation, for others, luxury travel is part of their lifestyle. The benefit of this is to us as locals in South Africa is that this form of niche tourism contributes to sustainability in the tourism and hospitality sector.Cape Town, for example, is a second home to the wealthy, with over 1.500 multi-millionaires (classified as those with personal wealth in exce ss of $US10 million / about R130 million) living in the city during peak holiday months. While the city faces the ongoing internal challenge of development, there's no doubt that this influx of the super-wealthy is adding to the region's economy.A city of contrastsReal estate, financial services, retail and tourism all contribute to the city's coffers, providing extensive employment opportunities and room for growth. When analysing the contribution made by the cash injection administered by luxury travel, one insight gained is that tourism is not a single-faceted gem, but rather a series of diamond-encrusted dominoes toppling throughout entire communities. The revenue generated allows for construction and development projects and for infrastructural improvements.What most of us would consider luxury is comparatively simple – an exclusive suite in a five-star property and a bottle of French bubbly, but luxury tourism encompasses much more than that. It can mean everything from international retail adventures to private jets ferrying couples to discreet hideaways for some romance. Helicopters, polo ponies, fine dining and sports cars; all of these translate to luxurious experiences in terms of leisure.Luxury tourism, considered a niche market, is thriving, with the city offering the kinds of upmarket experiences the luxury traveller seeks, besides the world-renowned landmarks of Table Mountain, Robben Island, the V&A Waterfront and Cape Point, upmarket restaurants and luxury excursions.The AfrAsia and New World Wealth Review figures quoted above don't differentiate between business and leisure travel, so luxury travel isn't always about enjoying down time, it may include some large business deals that will also contribute to the economy, providing more jobs for locals. Ease of travel is what enables these deals to take place, so the facilities must exist to accommodate the lifestyles t o which high-flying executives are accustomed.Behind the scenes in hospitality you'll find an astonishing number of CSI projects taking place, with hotels, tour companies and other tourism operations ensuring that the benefits are paid forward throughout communities. The income enjoyed by luxury tourism operators is being poured back into skills development, community upliftment and other projects. Organisations such as Wesgro are tapping into the possibilities that exist, developing air access and facilitating trade deals, all with a view to increasing the potential that comes from investment. International investors won't just sign away a fortune without visiting the destination where projects will take place, large delegations are travelling to ensure that everything is in place before deals get signed. The bread and butter of tourism remains in encouraging domestic and international business and leisure travel, both for fun and commercia l reasons; it's imperative that tourism operators work towards ensuring that this takes place. For every penthouse suite there are a hundred rooms that exist to ensure that all tastes and budgets are accommodated, and no hotel worth its salt would ignore the ongoing fruits of providing every guest with a personalised visitor experience. The point is, you can explore a destination and get as much out of it as your budget allows, whether your budget is limitless or carefully tailored. The fabulously wealthy also enjoy experiences and exploring; they can be adventurers as much as the student with his backpack.Tourism remains an aspirational activity, to see the world and all that's in it is a privilege to all, and there's no price tag on the value of discovering the world that's around us.With any niche market, there are opportunities for enterprising individuals to tap into gaps, so perhaps you, too, could provide an experience that provid es a luxurious take on travel within South Africa. The market is there, but is it being accommodated to the fullest?With the exchange rate bobbing and weaving, we're also reaching a market that seeks what's known as affordable luxury - the middle-class international traveller can enjoy a travel experience that's way beyond what they'd be able to afford in their own country, and that appeal is contributing to growth in tourism.Your holiday may not involve shopping for diamonds or hanging out on a super yacht, but it should always leave you feeling special.
In 2016, over 800,000 tourists visited Ethiopia, bringing over ETB 128 billion (USD 5.6 billion) to the country. This is a decrease of approximately 11% from 2015's over 900,000 visitors. This is according to a new report by Jumia Travel Ethiopia, which further states that the Ministry of Culture and Tourism hopes to increase the number of tourists to one million, and the revenue to well over ETB 675 billion (USD 29.8 billion) in 2017. On the other hand, a remarkable growth has been achieved in terms of investment on the sector, rising by 3.7% end of 2016.
After South Africa's blaze of international publicity during the Soccer World Cup, the largest hotel group in Africa is taking the continent to the premier international corporate travel trade show in the USA. At NBTA 2010, Protea Hotels and African Pride Hotels will be represented by Group Sales Director Charmaine Hardwick, who will be meeting the global travel decision-makers and displaying the Protea Hospitality Group's exciting range of hotels at Booth 441.
WOLE SHADARE writes on the consequences of terrorism on hospitality, tourism and travel business and the impact the listing of Nigeria among terrorists countries by the U.S. is likely to have on the economy of Nigeria