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Development Rebranding

Four Points Flex by Sheraton London Shoreditch East

Four Points Flex by Sheraton Expands in UK with Opening of Shoreditch Hotel

Four Points Flex by Sheraton, a new hotel brand from Marriott Bonvoy's global brand portfolio of 31 extraordinary brands, has opened its second property in London, with the launch of the new Four Points Flex by Sheraton London Shoreditch East.

Marriott and Vertiq Hospitality
London, United Kingdom

This newly re-branded property brings the Four Points Flex ethos of adaptable, modern accommodation to the iconic Shoreditch area, known for its creative energy and vibrant culture. Four Points Flex offers value-conscious consumers a hotel experience in convenient locations, with principles of reliability, simplicity and value in both the design and guest experience. The brand appeals to practical travellers looking for effortless hotel experiences for both business and leisure trips. Consisting of 161 stylish guestrooms designed with the smart, independent traveller in mind, the hotel's social spaces include a welcoming lobby lounge with all-day dining options and complimentary Wi-Fi throughout.

Situated in the heart of one of London's most dynamic neighbourhoods and just a short walk from Bethnal Green Underground Station, the hotel enjoys excellent transport links as well as easy access to Shoreditch High Street, Columbia Road Flower Market, and the vibrant energy of world-famous Brick Lane market.

The hotel will be managed by Cycas Hospitality and joins the hotel management company's portfolio of 55 hotels across Europe, including the recently opened Moxy Paris Clamart. The Four Points Flex by Sheraton London Shoreditch East hotel opening marks Cycas' 7th Marriott property in the UK and 14th across Europe, with the leading hospitality company also managing the Four Points by Sheraton Edinburgh in the Scottish capital.

Hotel Website
Europe United Kingdom London
Four Points Flex
Hotel Brand

Marriott International's new Four Points Flex by Sheraton franchise brand offers a light operational and design model, enabling owners to capitalize on growing consumer demand in the midscale segment, while taking advantage of Marriott International's powerful operational engines and proven expertise. Whether for work or leisure, our guests are busy and on the move. They need a comfortable and affordable place to rest and recharge.

Marriott
Franchise OrganizationBrand OwnerHotel Group

Marriott International, Inc., (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,200 properties under 30 leading brands spanning 138 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program.

Vertiq Hospitality
Management CompanyHotel Group

Vertiq Hospitality Partners is a pan-European hospitality investment and asset management company with a portfolio of hotels and serviced apartments in eight countries, including major city centres, transport hubs and leading leisure destinations. Vertiq partners with owners and investors through a management platform that spans asset management, operations, revenue optimisation, marketing, branding and sales.