Shy Coleman has been appointed as Director of Sales and Marketing at JW Marriott Chicago
JW Marriott Chicago announces the appointment of Shy Coleman as director of sales and marketing. In her new role, Coleman leads the landmark hotel's revenue-generating strategies, sales , marketing, public relations and luxury brand partnerships.
Coleman’s priorities are to drive business across the hotel’s guestrooms, meetings and events, group business, and food and beverage outlets and wellness offerings. She is also focusing on expanding awareness of the hotel’s guest experiences, including Lobby Bar, JW Cafe and Spa at JW Chicago while strengthening relationships with leisure travelers, meeting planners and the local community.
Coleman recently relocated to Chicago from Arizona, drawn to her new city by its rich cultural and culinary landscape, as well as her longstanding affinity for the Marriott brand. Having previously managed Midwest regional accounts during her time with W Scottsdale, she brings an established familiarity with the market and a vision for making the historic property designed by renowned architect Daniel Burnham feel engaging, fresh and approachable for modern travelers. Coleman joins the property from The REMI Scottsdale, Autograph Collection, where she served as pre-opening and ongoing director of sales and marketing. There, she helped establish the boutique hotel's identity and secured preferred placements in Marriott LUMINOUS, AMEX The Hotel Collection and Internova CURATED. Previously, she served on the opening leadership team at The Westin Tempe, earning a promotion to director of sales and marketing after steering the property to the top RevPAR Index in its competitive set and contributing to its recognition as Marriott Opening Hotel of the Year. Recognized on Connect Magazine's "40 Under 40" list, Coleman's background also includes leadership positions with Crescent Hotels & Resorts.
Holding a degree in environmental sustainability, Coleman approaches hospitality leadership with an emphasis on sustainable team development, mentorship and thoughtful guest touchpoints. Her approach aligns with JW Marriott Chicago's commitment to delivering personalized experiences across every aspect of the guest journey. Outside of her professional role, Coleman is an avid scuba diver and passionate home cook who loves travel and exploring new destinations through their local cuisine and culture
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