An island jewel nestled just off the south coast of Vietnam, Phu Quoc has emerged as one of the world’s most exciting and enticing international tourism destinations. An idyllic archipelago of 36 islands surrounded by tropical seas, blessed with sandy beaches, verdant forests and rich biodiversity, all complemented by authentic cultural charm and international attractions, this is an enchanting place to stay, meet and explore.Phu Quoc is no longer an up-and-coming destination, however; having welcomed nearly five million visitors in 2022, with high hotel occupancy rates of 80-90% and a healthy mix of guests from every corner of the globe, Phu Quoc is now firmly established as one of the most desirable islands to visit. This reputation has been reaffirmed by major publications such as TIME Magazine, which named Phu Quoc as one of the “Top 100 Greatest Places in the World,” and Condé Nast Traveler which honoured it as one of the “World’s Top Islands” in 2023.Now, Sun Group, one of Vietnam’s leading integrated hospitality, entertainment, infrastructure and real estate companies, is positioning Phu Quoc for a bright new era of luxury tourism. By collaborating with strategic partners, including aspirational brands, world-renowned architects and dazzling designers, this forward-thinking company is crafting a series of highly original five-star hotels and resorts that will attract the world’s most discerning travellers to Phu Quoc.Sun Group has already created some of Phu Quoc’s most sought-after places to stay, which have elevated the island’s hospitality scene to new levels of excellence. Crafted by Bill Bensley, the maverick of sustainable luxury design, the 234-room and suite JW Marriott Phu Quoc Emerald Bay Resort opened in 2016 and has already won multiple accolades, including 1st place in Travel + Leisure’s “Top 10 Best Resorts in Southeast Asia,” and 6th place in the “Top 100 Best Resorts in the World.” It was also chosen as the setting for the extravagant seven-day wedding of Indian billionaire Kaabia Grewal, which featured 700 guests and 125 performing artists!