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Marriott Bonvoy Launches 2024 “Taste of Wonders” With Themed Menus In Over 300 Chinese Restaurants Across Greater China

Marriott Bonvoy recently officially launched its 2024 “Taste of Wonders” F&B marketing campaign in Greater China with the debut of a food documentary titled “Taste of Wonders, Flavors of North and South.” Developed in collaboration with renowned Chinese documentary director Chen Xiaoqing, the film explores the vibrant people and culture behind Chinese cuisine, and centers around the Chinese word “Xian,” which means both “fresh ingredients” and “delicate flavor.” As part of the campaign, over 300 Chinese restaurants across Greater China will create themed menus based on “Seasonal Cuisines,” “Wine/Tea Pairing,” “Home Style Dishes” and “Local Menu Co-Creation.”

Unfold the story behind culinary entrepreneurship with RMIT University Vietnam

Within the first week of RMIT University Vietnam’s new semester, the event ‘FOODPRENEURSHIP: A Culinary Journey to MICHELIN Magic’ was organized by the Tourism and Hospitality Management Program for all RMIT students, alumni, and staff, highlighting the program’s commitment to foster academic excellence and professional development through interactive sessions between students and industry experts.

HVS Monday Musings: Transforming Dining Experiences with Artificial Intelligence

Artificial Intelligence (AI) is transforming industries across the world and as per a recent IBM report, global AI adoption is increasing steadily, reaching 35% in 2022, up four points from the previous year. The food and beverage (F&B) industry is also gradually catching up with this trend. From streamlining processes and assisting with waste management to improving guest experiences, AI is emerging as a key facilitator for the industry’s growth. With the addition of Machine Learning (ML) and Big Data, this could become a game-changer for the F&B industry, with endless potential. The global market for AI in the F&B industry is expected to grow from over USD 4 bn in 2022 to nearly USD 28 bn in 2027 at a CAGR of ~44%.