IHG One Rewards, IHG Hotels & Resorts’ loyalty program, announces a strategic cooperation with Luckin Coffee to expand member experience across diverse scenarios. This marks a comprehensive collaboration between Luckin Coffee and the hotel industry, and as China emphasizes and rolls out policies to boost consumption, it demonstrates that IHG is on track with the market and consumer trends. The partnership will initially be offered at IHG's Holiday Inn Express brand, enriching its breakfast offerings with an emphasis on "coffee culture" and mutually increasing brand recognition and favorability, as IHG continues to pioneer high-quality travel experiences.