Hilton Hotels & Resorts Named Number One Hotel Brand in Japan for Fourth Consecutive Year
Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, has again been chosen as the “Number 1 Hotel Brand” in Japan, based on the annual Asia Pacific Hotel Business Guest Survey conducted by UK-based consultancy group BDRC. The BDRC brand ranking index takes into account a hotel brand’s scores for prompted and unprompted awareness, usage of a brand in the last 12 months, preferred hotel choice, loyalty ratio and intention to recommend the hotel to others.