STR: China weekly hotel performance update
Each week, STR analysts provide a deep-dive into China hotel performance. The most recent video is linked below, available in both English and Chinese.
Each week, STR analysts provide a deep-dive into China hotel performance. The most recent video is linked below, available in both English and Chinese.
Vietnam's remarkable reopening of its domestic travel sector is expected to be replicated by focusing on short-haul Asian markets in a quest to restore their international tourism profile. The country has effectively demonstrated a Covid-19 leadership model in Southeast Asia with a focus on the all-important driver of airlift demand. A newly released survey of qualified travelers from first tier cities in China by leading hospitality consulting group C9 Hotelworks and Delivering Asia Communications, created to understand relevant overseas travel sentiment for the remainder of 2020, analyses demand for Chinese inbound tourism to Vietnam.
The Summer Olympics' performance gains for Tokyo hotels are projected to be lower after the one-year delay in the event, according to the latest forecast from STR and Tourism Economics. "We are projecting less overall demand when compared with our initial forecast for 2020, and while double-digit RevPAR growth is expected, it will come from a much lower base," said Robin Rossmann, STR's managing director. "Lower absolute demand levels would be linked with traveler perception based on the timeline of the COVID-19 pandemic, as well as financial challenges of a potential global recession. The still high level of demand combined with ADR growth should drive RevPAR upward, similar to the growth percentage we saw during last year's Rugby World Cup in the market." Tokyo is expected to see double-digit increases in RevPAR in both July 2021 (+22.1% to JPY16,968) and August 2021 (+27.2% to JPY17,995). While growth levels are similar to the previous forecast, absolute levels will be much lower. Additionally, as a result of the event date change, the same months in 2020 are forecasted for double-digit RevPAR declines.
A comprehensive new survey of consumers in China's first tier cities has concluded that 53% of respondents would like to travel overseas within 2020. Moreso, the most popular months for trips abroad for the remainder of the year are August, October and December. Thailand is one of the most impacted travel markets by Covid-19 in Asia. The country hosted 39.8 million international visitors last year with China accounting for nearly 11 million arrivals. The expanded Thai tourism, hotel and travel sector contributes between 12-15% of GDP to Southeast Asia's second largest economy. The newly released China Thailand Travel Sentiment Survey 2020, conducted in mid-April by C9 Hotelworks and Delivering Asia Communications, focused on key demand factors in the country's reopening of the tourism economy. A strong positive message from the research is that 71% of Chinese consumers said they would like to visit Thailand.
This sentiment survey was conducted by Horwath HTL Singapore, in partnership with AHS Advisory, to gauge the impact of the COVID-19 pandemic on hotels across Australia. Hotel owners and operators in Australia are currently looking at an empty horizon, uncertain when the first signs of a resumption of business and leisure travel will come into view.
Reflecting the circumstances around the COVID-19 pandemic, STR's preliminary data for Sydney, Australia, shows significantly lower hotel performance across the three key performance metrics. Comparison with March 2019:
Market sentiment in China has plummeted to a historically low score, with the degree of pessimism reflected across all regions in China.
This sentiment survey was conducted by Horwath HTL Singapore, in conjunction with Tajara Hospitality to gauge the impact of the COVID-19 pandemic on hotels and resorts across the Philippines. The survey received 72 responses (49 hotels and 23 resorts), representing 11,032 rooms.
Horwath HTL India has conducted a sentiment survey of the Indian hotel industry leaders and hotel managers to understand the depth of the impact of COVID-19 crisis, mitigating measures applied to limit the fallout and the areas requiring supportive measures. The assessment is provided in this sentiment survey report.
The Republic of Singapore is a metropolitan city-state and island country in Southeast Asia with a total land area of an estimated 714.3 square kilometres. It is situated at the southern tip of the Malayan Peninsula, between Malaysia and Indonesia. With an economy supported by its growing population of approximately 5.8 million people, Singapore has witnessed remarkable record of sustained economic growth throughout the years and bolsters its role as a global commerce, finance and transportation hub.
The world is still coming to terms with the COVID-19 outbreak and there is no doubt that the pandemic will change the world as we know it. With the globalized world going into partial or complete shutdown, the overall impact on human life, economic growth and businesses is immeasurable, both in the short term and long term due to the uncertainty as things evolve.
As COVID-19 concerns and restrictions have intensified in India, the country's daily hotel occupancy dropped to 11% during 23-29 March, according to preliminary data from STR. "India remained resilient in February—in comparison with other APAC markets that were more deeply affected—thanks largely to robust domestic demand coupled with the low number of COVID-19 cases in the country at that time," said Vidhi Godiawla, STR's business development manager for South and Central Asia. "The story was different in March, especially during the later portion of the month with year-over-year occupancy declines in excess of 80% for the last nine days we have processed. These declines are consistent with the significant measures taken by Prime Minister Modi to combat the spread of the virus, and the extent of these measures will determine the hotel performance impact in the short to medium term."
To assist the international markets build prediction models on the economic recovery post COVID-19 confinements, lockdowns and crisis we are publishing frequent updates from all the industries of Shiji's Chinese operations. We hope this can help management, strategy, marketing and operations teams of the various industries to develop their own plans for recovery and give some points of reference in this unique situation.
Mainland China's daily hotel occupancy reached an absolute level of 31.8% on 28 March, up from a low of 7.4% during the first week of February, according to preliminary data from STR. Additionally, opening rates have been significant in key markets across the region."We're seeing green shoots in hotel occupancy figures, but we must stress that these are only early signs of a recovery that is likely to develop slowly," said Christine Liu, STR's regional manager for North Asia. "Some of the demand stems from corporate travel, primarily within the same province, as well as small-scale meetings. Additionally, hotels are seeing business from those travelers quarantined after returning to China from other countries as well as those returning to cities for work. Overall, we're seeing limited leisure business in city centers but a bit more recovery in that segment in surrounding suburbs."
Shanghai Jinqiao Export Processing Zone is located at Pudong New District, Shanghai. Jinqiao used to be a state-level economic and technological development zone established at the beginning of Pudong New District's development in 1990, with a planned area of 27.38 square kilometers.
This sentiment survey, conducted by Horwath HTL Hong Kong, was specially designed to examine the impact of the COVID-19 pandemic on the outlook for the Hong Kong hotel market. In addition, the overall Hong Kong hotel market performance in 2019 was included to review the impact of the social campaign to the industry.
From the 2020 Chinese Spring Festival, Covid-19 spread in China. Hubei Province was the first and worst-hit area. Successively, the contagious virus reached cities and towns all over the country within a few days. The Chinese government quickly responded to the outbreak, initiated various measures and policies to help people pull through.
This sentiment survey was conducted by Horwath HTL Singapore, in conjunction with the SHA (Singapore Hotel Association) to gauge the initial impact of the COVID-19 pandemic.
This sentiment survey was conducted by Horwath HTL Indonesia, in conjunction with the PHRI (Indonesian Hotel & Restaurant Association) to gauge the initial impact of the COVID-19 pandemic. The survey was open from 6 - 13 March, received an unprecedented 676 responses, with the following key takeaways:
Across the Shiji Group product lines we are sharing data on how the COVID-19 crisis is recovering for other markets to use in their analysis and planning. We have looked at the transaction volumes across all our payment integrations to help give some comparable information. A few key points:
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