Recently Published Study: The Differences Between Chinese And Other Luxury Travellers
The motivations of Chinese luxury travellers are not very well understood, and little studied, but with persistence they can be determined. Having reviewed the literature on the topic in a recently published study, Ph.D. student Elaine Yulan Zhang and Dr Tony Tse of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University argue that "a subset of relatively wealthy Chinese luxury travellers" are driven by the desire for "status, interpersonal relationships, relaxation and hedonism, self-improvement and perfection".