PolyU Unveils Large Language Model-based Tourist Satisfaction Index, Providing Comprehensive Analysis to Enhance Hong Kong Tourism Service Quality
As tourism, one of the major pillars of the Hong Kong economy, gradually recovers from the pandemic, the government has planned a series of measures to promote the all-round development of the tourism industry. The Research Centre for Digital Transformation of Tourism (RCdTT) of The Hong Kong Polytechnic University (PolyU) School of Hotel and Tourism Management (SHTM) has developed an innovative, Large Language Model-based assessment framework – the Hong Kong Tourist Satisfaction Index (HKTSI) – to evaluate the satisfaction level of inbound tourists to Hong Kong from 2012 to 2024 across different tourism-related sectors, temporal scales and regions. Findings reveal that, while performance variations across different regions were clearly indicated, the TSI rebounded and reached its highest-ever recorded score after the temporary decline during the pandemic.