Sales & Marketing Asia Pacific Press Releases

April 18, 2016

PolyU to host HONG KONG 2016: 2nd Global Tourism & Hospitality Conference and 15th Asia Pacific Forum for Graduate Students Research in Tourism

Fifty-three undergraduate students from the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) form an organising committee and run HONG KONG 2016: 2nd Global Tourism & Hospitality Conference (GTHC) and 15th Asia Pacific Forum (APF) for Graduate Students Research in Tourism which will be held at Hotel ICON, Hong Kong, on 16-18 May 2016.

Hong Kong PolyU

Hong Kong, Hong Kong (SAR)

Press Release

March 16, 2016

PolyU Study Finds Personal Factors Drive Mainland Shoppers Back to Hong Kong

The desire to develop personally, enhance self-esteem and build prestige provide significant ongoing motivation for mainland Chinese to shop in Hong Kong, according to Dr Nelson Tsang, Miss Louisa Lee and Miss Carrie Liu of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University in a recently published study. The researchers suggest that understanding these factors, and related factors that are less affected by increases in the number of trips to Hong Kong, "will help destination marketing organisations and retailers formulate strategies that will suit the needs of mainland Chinese tourists and encourage them to shop more often in Hong Kong and to spend more".

Hong Kong PolyU

Hong Kong, Hong Kong (SAR)

Press Release

February 4, 2016

Hospitality Innovation Conference 2016 taking place April 1-2

Hospitality Student Initiative (HSI) announced that the Hospitality Innovation Conference 2016 themed, " Who Leads the Hospitality Trends?", will be held on 1 and 2 April 2016. The Conference is supported by The Chinese University of Hong Kong (CUHK) and Hyatt Regency Hong Kong, Sha Tin, and is welcomed for all hospitality delegates.

Hospitality Student Initiative (HSI)

Hong Kong, Hong Kong (SAR)

Press Release

February 3, 2016

PolyU to Host 10th International Forum on China Hotel Brand Development cum Asia-Europe Forum for World Hospitality and Tourism Education

Co-organised by The Hong Kong Polytechnic University (PolyU) and the Guizhou Provincial Government, and co-hosted by the School of Hotel and Tourism Management (SHTM) and Gui'an New District Administration Commission, the 10th International Forum on China Hotel Brand Development cum Asia-Europe Forum for World Hospitality and Tourism Education (the Forum) will take place in Gui'an New District, Guizhou, on 21-22 April 2016.

Hong Kong PolyU

China

Press Release

January 29, 2016

Carlson Rezidor Forges Ahead In 2016 In Tandem With Thailand’s Tourism Rebound

Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups, has renewed its commitment to Thailand as it powers into the new year on the back of a stellar 2015. Having achieved accelerated growth in Asia Pacific in 2015, opening ten hotels and 23 signings, up from nine the year before, Carlson Rezidor continues the momentum to achieve its 2020 target at the Carlson Rezidor Asia Pacific Business Conference 2016 in Bangkok. Senior executives from across the region and the global offices gathered at Radisson Blu Plaza Bangkok to celebrate the Group's 2015 achievements and articulate the roadmap of adding 100 operating hotels to the Asia Pacific portfolio in the next five years.

Radisson Hotel Group

Thailand

Press Release

January 19, 2016

PolyU Study Finds Tourism an Important Contributor to China-Taiwan Relations

As China's global influence continues to grow, the relationship between mainland China and Taiwan is more important than ever, and tourism can make an important positive contribution according to Dr Mimi Li and Shanzhui Qui of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors. In a recent study that elicited the views of mainland Chinese tourists to Taiwan, the researchers show that the increase in tourism between the two places has already had a positive influence on the "long-term peace-building effort" and that it will "facilitate political reconciliation and mutual recognition" in the future.

Hong Kong PolyU

Taiwan

Press Release

January 4, 2016

New MekongTourism.org website wins prestigious award

The Mekong Tourism Coordinating Office (MTCO) today announced it has won a 2015 Hospitality Sales & Marketing Association International (HSMAI) Adrian Award for innovative website design and cutting edge marketing practices, for the recently re-launched MekongTourism.org digital platform.

Mekong Tourism Coordinating Office (MTCO)

Bangkok, Thailand

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Tambourine

Press Release

December 15, 2015

PolyU Study Finds Understanding Online Complaints Crucial for Hotels in Mainland China

Hotels in China should take the opportunity to learn about how they can improve their services by understanding and acting on customers' online reviews, according to Dr Norman Au and Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher. In a recently published article, the researchers examine the content of online hotel reviews posted by guests, identifying cultural differences in the nature and number of complaints made by Western and Chinese customers. They advise that hotel managers need to understand these differences so that they can use them to "build strong brand value" and avoid the "devastating consequences" of poor business practices being exposed to the public.

Hong Kong PolyU

China

Press Release

November 27, 2015

PolyU Study Finds Information Given Critical to Selling Travel through Television

The successful sale of travel products on TV shopping channels benefits from the emotional connection established with and depth of information presented to the viewer, according to Professor Brian King of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors in a recently published article. Drawing on the concepts of "information transportation" and "information richness", the researchers show that viewers presented with the right types of information are likely to perceive purchasing a travel product on TV as less risky than they otherwise would have, and thus be more likely to actually purchase the product. Their findings, the researchers argue, provide "a starting point to understand consumers' purchase intentions for travel products in non-store retailing".

Hong Kong PolyU

Hong Kong (SAR)

Press Release

November 12, 2015

Current And Upcoming Industry Leaders Gathered To Shape The Future Of Hospitality In China

The inaugural Young Hospitality Professionals Summit (YHPS) was successfully completed (6th-7th November) in Shanghai, creating a platform, for the very first time, for young and enthusiastic professionals, students and industry leaders to get together to help form the future of China's hospitality industry.

Alliance Advisory & Hospitality Management (AAHMCO)

China

Press Release

November 3, 2015

Marriott International Asia Pacific Believes its Women Associates “Shape our Future”

Marriott International Asia Pacific announces its second Women in Leadership Asia Pacific Conference closes today after a resounding past three days of success. The event took place at Marriott International's recently-opened The Ritz-Carlton Macau and JW Marriott Macau Hotels, and was hosted by Peggy Fang Roe, Chief Sales & Marketing Officer Asia Pacific; and Yibing Mao, General Counsel and Senior Vice President of Asset Management & Financial Analysis Asia Pacific. The conference convened 73 Marriott women executives from across the Asia-Pacific region to bolster their working knowledge and give them an opportunity to network, share insights, and be inspired by each other.

Marriott

China

Press Release

October 21, 2015

Introducing “Digital Travel Exchange Asia” series of events in Bangkok

The growing importance of digital in the travel and tourism industry in Asia has motivated a few existing events to band together to form the "Digital Travel Exchange Asia". The focus is on all things Digital with an exciting line up of events, all with truly useful information, best practice, strategies and trends, and all presented by experts. DTE Asia is a new line up of events for the travel, hospitality and tourism industries in Asia Pacific. The events run from Monday 16th November until Wednesday 18th November, 2015 in Bangkok, Thailand.

HSMAI Europe

Bangkok, Thailand

Press Release

October 20, 2015

PolyU Collaborates with Professional Bodies to Launch Club Managers’ Association SHTM Student Chapter

The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University launched the first student club in club management in Hong Kong on 9 October 2015. The Club Managers' Association SHTM Student Chapter collaborates with the Club Managers' Association of Hong Kong (CMAHK) and Club Managers' Association China Chapter, the professional bodies based in Hong Kong and Mainland China representing the interests of club managers of their regions.

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Tambourine

Press Release

October 14, 2015

Global Tourism Economy Forum • Macau 2015 Adjourns with Progressive Accomplishments on Fostering Cultural Tourism for Economic Growth in Line with Belt and Road Initiative

Themed as "Belt and Road Initiative: Unleashing the New Dynamics of Cultural Tourism", the Global Tourism Economy Forum • Macau 2015 adjourned today (13 October) with tremendous success.

PATA

Macau

Press Release

September 14, 2015

The $264b Dragon Baby: Your Next Most Important Customer

YWS Design releases its latest white paper on the Chinese millennial leisure traveler and the importance for businesses within gaming, hospitality, retail, restaurant and entertainment verticals to understand and cater to the needs of this important market segment.

China

Press Release

September 7, 2015

Savioke's Hotel Delivery Robot To Engage Asian Hoteliers In Singapore

Hotel Technology Conference (HotelTech) – Asia's only dedicated platform for hotel CIOs, CTOs, Information Officers and E-commerce Directors – along with Savioke, the leader in creating autonomous robots for the services industry, are pleased to announce a partnership to bring Savioke's Relay robot to Asia. Relay's presence at HotelTech will mark its first trip outside the United States.

Questex

Marina Bay Sands, Singapore

Press Release

September 2, 2015

The inaugural Young Hospitality Professionals Summit (YHPS) - Creating The Future Stars Of hospitality In China

Shanghai, China, August 2015 – The inaugural Young Hospitality Professionals Summit (YHPS) launches on November 6-7 in Shanghai, creating a platform for the very first time for young and enthusiastic professionals and students to get together to help form the future of China's hospitality industry. Across two days at the new Shanghai Children's Art Theater and Shanghai Marriott Hotel Luwan, over 1,000 students, young professionals and people who start their own businesses will have the opportunity to learn-from and network-with 200 hotel experts including hotel operators, developers and investors, as well as architects, designers, consultants, hotel schools and hospitality entrepreneurs.

Alliance Advisory & Hospitality Management (AAHMCO)

Shanghai, China

Press Release

August 4, 2015

ITB Berlin and IPK International: Chinese take shorter trips and choose luxury hotels more often

Rapid growth in short trips – Strong above-average rises in Asia and North America trips – Europe loses market share – ITB Berlin and IPK International analyse the travel flows of Chinese tourists

ITB Berlin

China

Press Release

July 21, 2015

Marco Polo Hotels' 2015 Marketing Conference Recently Held at Niccolo Chengdu

Marco Polo Hotels' 2015 Marketing Conference was recently held at their newest luxury hotel, Niccolo Chengdu. The hotel is located in the renowned International Finance Square complex in the capital of Sichuan, China.

Wharf Hotels

Chengdu, China

Press Release

July 15, 2015

Chinese Dragon Still Building Steam With Strong Growth in Chinese International Travel Numbers

The continued, sustained growth in the number of Chinese international travelers presents huge opportunities for the global tourism industry and hoteliers, reveals the Hotels.com® Chinese International Travel Monitor (CITM) 2015. According to the latest major annual study from Hotels.com, tech-savvy, younger and more affluent Chinese form a substantial part of the 20 percent growth in outbound mainland Chinese travelers, reaching 107 million in 2014[1]. The report also highlights the need for hoteliers to cater to Chinese travelers' needs such as Chinese-speaking staff, Chinese-language tourist guides and dedicated websites.

Hotels.com

China