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Asia PacificSales & Marketing
RateGain-DDD
Report
November 20, 2012

RateGain's Hotel Pricing Trends - Australia & New Zealand (Nov 2012 - Jan 2013)

Data trends on cheapest hotel rates as well as median rate for three months of three, four and five star hotels across some of the major cities in Australia & New Zealand. This set covers November 2012 to January 2013, taken in the 3rd week of October 2012 (all rates are in US dollars for two adults for a one-night stay).

RateGain Technologies Limited
RateGain
Australia
RateGain-DDD
Report
February 21, 2012

RateGain's Hotel Pricing Trends - Australia - New Zealand (Feb-Apr 12)

Data trends on cheapest hotel rates as well as median rate for three months of three, four and five star hotels across some of the major cities in Australia & New Zealand. This set covers February to April 2012, taken on the 2nd week of February 2012 (all rates are in US dollars for two adults for a one-night stay).

RateGain Technologies Limited
RateGain
Australia

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HN Original
World Panel

Should hoteliers abandon Google search marketing because of “Zero-Click Search”?

Max Starkov
By Max Starkov
Expert Views (15)
Alessio Re
Alessio Re

No. The question bundles several things under "Google search marketing." Ads, Hotel Ads, Business Profile and YouTube sit alongside organic, and zero-click only erodes one slice of that, informational organic clicks.Booking intent is transactional and local, the query types least touched by AI Overviews: under 10% of commercial searches trigger one.

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