Trip.com Group, a leading global travel service provider, in partnership with Accor, a world-leading hospitality group, and global management consulting firm McKinsey & Company, today published a new educational whitepaper that examines the environmental impact of China's tourism sector, analyses Chinese travelers' sentiment towards sustainability and ultimately sets out actions key stakeholders in China's tourism sector need to take to foster sustainable travel. The pioneering survey identifies a series of sustainable changes that ought to be made, from the everyday to the systemic, which can support the travel and hospitality of tomorrow with the intention of becoming an informative industry reference tool for change. The report, entitled "The path toward eco-friendly travel in China", proposes that by adopting a set of collaborative measures across the industry value chain, from guests to major global providers, China's tourism sector could move toward a more sustainable future.