External Articles

W Hotels Goes Local | With 15 locations in the works, the boutique-hospitality brand is taking a site-sensitive approach to building its global empire | metropolismag.com

Fifteen years ago, an overnight business trip usually meant a lonely night in the room of a national hotel chain. Such a stay may have entailed a few tidy comforts—stacks of folded white towels, a neatly made bed, and a well-stocked minibar—but a Marriott never really feels like a home away from home. There’s a reason, after all, why filmmakers gravitate toward the cold regularity of the hotel as a backdrop for murderous rampages and sordid trysts. But that all changed in 1998, when the mega hospitality corporation Starwood Hotels and Resorts Worldwide began building a brand of hotels to capture what was then becoming known as the “boutique” market. The new enterprise was trademarked W, and it would revolutionize the hospitality industry.

High end hotel stresses creativity | Interview with Matt Greene, GM at San Diego Hard Rock Hotel

Matt Greene likes to joke that he’s a short, middle-aged businessman and not especially cool, hardly the profile of someone you’d expect to be running one of the hippest hotels in town. But that hasn’t been a liability in Greene’s quest to ensure that the Hard Rock Hotel remains one of San Diego’s most inviting, swank and, yes, hip hotels

Abu Dhabi Hotel Opens with World's Largest LED Project | interiordesign.net

Prepare to be mesmerized. The newest architectural marvel of the Middle East, YAS Hotel in Abu Dhabi, was recently completed in conjunction with the launch of the inaugural 2009 Formula 1 Etihad Airways Abu Dhabi Grand Prix held at the new circuit built around the hotel. The hotel features the world’s biggest LED project to date, controlled through remote device management (RDM) protocol.