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Opinion Articles

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Opinion Article

Hotel Room Design: Creating Spaces That Your Guest Will Enjoy

In the hospitality industry, the guest experience is everything. First of all, it's the main reason why they decide to come back and return visitors are the most important source of revenue for any business. Second, it's what makes them recommend you to their friends and family, which means that it earns you some word of mouth (WOM) recommendations. Finally, it's what makes them give your hotel a great rating online or even write a positive review. Still, when it comes to the overall guest experience, a lot of it depends on the hotel room design.

Lillian Connors
By Lillian Connors, Senior Digital Marketing Strategist, Bizzmark
Opinion Article

Interior Design Inspiration for Hotels: Color in Nature 2019

Redesigning the interior of a hotel that you manage or own is always exciting when you're working on a blank canvas. Choosing the right nature colored paints to match the cabinets in your lobby or kitchen can be challenging at times, but it's possible to match your lobby furniture, cabinets, and hotel room drawers and walls with top natural colors in 2019.

Lillian Connors
By Lillian Connors, Senior Digital Marketing Strategist, Bizzmark
Opinion Article

9 Unusual Things You Can Order From Hotel Room Service

Hotel guests are looking for experiences, something authentic they can't get anywhere else. So create a stay to remember, starting with what guests can order from hotel room service. When patrons feel at home, which can be achieved through stellar room service, they're more likely to tell friends about the experience, write a positive review and visit again.

Kacey Bradley
By Kacey Bradley, Lifestyle Blogger, The Drifter Collective
Opinion Article

A Brief Look at Israeli Tourism in 2019

For the past few years, Israel's tourism sector has been pushing a new strategy to market the country as a fun leisure spot with sunny weather year-round. With more than 4 million visitors in 2018 — shattering the previous year's record by more than 13 percent — the strategy has been considered a smashing success.

Kacey Bradley
By Kacey Bradley, Lifestyle Blogger, The Drifter Collective
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Opinion Article

Hotel Artwork: A Comprehensive Selection Guide

No matter what type of art we're talking about, whether it's the pattern on the carpet, intricate graphics on columns, framed portraits or any other type of ornament, art can truly elevate the look of any hotel. Not only that, but a hotel that doesn't feature any type of art is sure to feel simply weird and too sterile.

Lillian Connors
By Lillian Connors, Senior Digital Marketing Strategist, Bizzmark
Opinion Article

Hotel Lobby: Designed to Impress

Running a hotel is never easy, and there are lots of things you need to take care of - from the furniture in your rooms to the food in your restaurant, and everything in between. However, running a hotel is all about impressing your guests and making them happy they've picked your place for their visit, and you need to do everything you can to attract new guests and encourage old ones to return to your establishment. One of the best and most effective ways to do that is by focusing your attention to your lobby since this is the first space they see when arriving at your hotel and something that might ultimately make or break your success. If you too want to create the perfect lobby, here are a few ideas you should consider.

Lillian Connors
By Lillian Connors, Senior Digital Marketing Strategist, Bizzmark