Boutique Group CEO interview: How Mark DeCocinis is transforming Saudi palaces into world-class hotels
Despite the name, there is nothing small about the scope or scale of Saudi Arabia’s Boutique Group. A home-grown firm turning palaces and historical buildings into ultra-luxury hotels, Boutique Group has ambitions to become one of the world’s most important hospitality majors. Green-lit by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, Chairman of the Council for Economic and Development Affairs, and Chairman of the Public Investment Fund (PIF), Boutique Group is more than a hotel company, it is a vessel to take Saudi culture to the world.