Opinion Articles

Why Automation is the Ally of Hotel Staff, and Not Their Replacement

Hotels across regions are under pressure to operate efficiently despite persistent labor shortages, cost inflation, and global instability. In the US, political tensions, evolving immigration policies, and a slowdown in international tourism have added pressure to the labor market. These challenges have been compounded by the recent government shutdown, which has led the FAA to reduce flight capacity at several major airports, creating further uncertainty for travel and hospitality operations.

How Hoteliers are Moving from Green Screens to Guided Insights

Hotel tech looks simple from the lobby; but as we know, behind the front desk it’s anything but. Recently, Otelier’s Distinguished Architect  Lex Raleigh sat down with SnapLogic CMO Dayle Hall to explain why hospitality’s data problem is unlike any other – and how progressive hoteliers are solving it with a mix of pragmatic integrations. Below is a recap of the conversation focused on how innovative hoteliers have already turned to automation, including AI that actually answers questions to help you drive real-life demand.

The Lodging Conference 2025: HVS Takeaways

HVS was pleased to sponsor this fall’s pinnacle event for our industry, a highly-attended and hopeful Lodging Conference, despite the challenges currently facing our industry. HVS President, Rod Clough, MAI, CRE, MRICS, helped open the conference during the Speed Stats session, followed by a presentation later that day. Neil Flavin, COO of HVS Asset Management & Advisory, also participated on a panel. Our suite was bustling with meetings all week, held by leaders from the HVS Design, Executive Search, Brokerage & Advisory, Asset Management & Advisory, and Consulting & Valuation divisions.

For Hotel Owners Loyalty Program Benefits and Costs Continue to Rise

In 2024, the fees a hotel owner paid to support their brand’s guest loyalty program continued to grow at a relatively strong rate. During the year, the annual growth of guest loyalty program fees exceeded the increases in brand royalty payments, as well as the brand marketing and reservation assessments. Further, the pace of growth for guest loyalty program fees was greater than the increases in both rooms occupied and rooms revenue, two factors that influence the guest loyalty program fees charged to hotels.

Hotel Market Beat 2025 H1- CEE

CEE hotel investment volumes reached €682M in H1 2025, marking a 364% year-on-year increase and the highest volumes since 2019. This rise was primarily driven by heightened activity in the Czech Republic, which led the region in hotel investment, followed by Poland and Hungary. Most transactions within the region involved Upper Upscale properties, followed by Luxury assets. The positive momentum is expected to continue throughout the second half of 2025 and into 2026, with numerous deals advancing through various stages of the sales process, and additional opportunities anticipated to enter the market soon.

Key Money in Hotel Management Agreements – Boon or Burden?

In the competitive world of hotel development and acquisitions, few incentives capture an owner’s attention more quickly than key money. This upfront payment, offered by a hotel brand or operator, can feel like free capital. However, behind the allure lies a complex set of trade-offs that can significantly impact profitability, flexibility, and asset value for years. Understanding how key money works—and the strings attached—is critical for making a sound business decision.