This analysis could be titled in a number of ways, each with a lean towards what was disclosed by Marriott last week when it emerged some 500 million guest accounts had been hacked.

I have been in the hotel technology industry for a long time, but I have never seen the pace of technological change and advancement move so quickly. It is almost as if, within the last two years, the industry has been pushed into hyperdrive and every small, medium and large tech company is jumping on the bandwagon.

We hear a great deal about the "frictionless travel experience" and how it may be a lofty goal, but every day we are getting closer and closer to this reality. Industry leaders agree that low-tech travel experiences are a thing of the past and consumer demand is driving innovation.

DataArt, the global technology consultancy that designs, develops and supports unique software solutions, will be a Silver Sponsor of HT-NEXT 2018 in San Diego, CA, March 12-14.

"By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human." - Gartner Predicts

DataArt, the global technology consultancy that designs, develops and supports unique software solutions, today announced it has joined the Hotel Electronic Distribution Network Association (HEDNA).

Virtual reality (VR) or augmented reality (AR)? This is the question. The hotel and travel industry is at a pivotal time regarding technological innovation and how it may impact the future. Do travel.

DataArt, the global technology consultancy, and Hudson Crossing LLC, the premier management consultancy for travel, hospitality and ecommerce, today announced a partnership to jointly provide end-to-end solutions for businesses in the travel & hospitality industry.

Former U.S. Secretary of Treasury Jacob Lew once said, "The budget is not just a collection of numbers, but an expression of our values and aspirations." What a valuable way to look at budget season, considering each line item in terms of whether it reflects a hotel's commitment to guests and superior service.

Airbnb is constantly cited as one of the leading disruptors in hospitality, going from startup to a $30bn market valuation in a few years. Companies such as Airbnb, Uber and Lyft, together with newly emerging technologies like AI and blockchain, and established ones such as AR/VR and mobile, continue to re-shape our industry.