HSMAI Europe's AI Advisory Board whitepaper examines how autonomous AI agents will reshape hotel discovery, booking, and communication, and what hotels must do to become "AI-bookable."
The Shepherd Mayfair, the new boutique hotel opening on 1 September 2026 in Shepherd Market, reveals the first menu from its signature restaurant, Fayre.
Hilton signed multiple Tempo by Hilton deals across Xiamen, Beijing, Chengdu, and Jiaxing, marking the lifestyle brand's first Asia Pacific presence as Hilton targets 250 luxury and lifestyle hotels in the region.
A Hemingway-inspired perspective on Generative Engine Optimization and what hospitality brands can learn about visibility in AI-driven search.
AI guest journey agents and AR staff tools are closing the gap between the 68% of guests willing to pay more for personalized stays and the 56% of hotels lacking technology to deliver it.
Lighthouse data shows Brazil hotel rates surged 22% YoY in H1 2026 across 34 of 35 tracked destinations, driven by record household earnings growth and 37% international arrivals growth in 2025.
Minor Hotels welcomes the arrival of Anantara Tented Camp Kafue River, the brand’s first tented safari camp and a key milestone in Anantara’s 25th anniversary year. The new 13‑key camp is located within Kafue National Park, one of Africa’s largest protected areas, supporting the Government and African Parks’ long‑term ecological restoration in Zambia.
Monaco hotels hit all-time highs in ADR (EUR 3,944.81) and RevPAR (EUR 1,031.52) in June 2026, fueled by the Formula 1 Grand Prix shifting from its usual May slot.
Today, Ka Laʻi Waikīkī Beach, LXR Hotels & Resorts, the brand’s first property in Hawaiʻi, debuts following a thoughtful $100 million reimagining, marking a new chapter for this landmark destination along the Honolulu coastline.
Kohler, Wisconsin, the acclaimed resort destination experience by Kohler Co., today announces the completion of the transformative and equestrian-forward redesign of The Carriage House, an adults-only wellness retreat with direct access to the five-star Kohler Waters Spa. Located adjacent to the renowned American Club Resort Hotel, the adults-only Carriage House introduces a refined, residential aesthetic while deepening its connection to Kohler's best-in-class wellness offerings.
Dusit Thani Maldives, a luxury resort on Mudhdhoo Island within the UNESCO Biosphere Reserve of Baa Atoll, has unveiled thoughtfully refreshed villas that build on the resort’s signature blend of Thai-inspired gracious hospitality, generous sense of space, and natural island character, offering guests an even more comfortable and contemporary island retreat.
D and D Enterprise today announced the signing of an agreement with Wyndham Hotels & Resorts to develop Ramada Encore by Wyndham Dwarka Varavala, a 69-room hotel scheduled to open in Q3 2027.
CoStar data shows Madrid hit record June ADR of EUR199.97 and RevPAR of EUR164.32, driven by Bad Bunny's 10-night stadium run and BTS's Arirang World Tour shows.
Today, Alpine House unveils a new chapter following an extensive renovation and refined guest experience. Embracing the spirit of a true home away from home, Alpine House has been reborn for the culturally aware, well-traveled guest who deeply respects the region’s history and relishes the opportunity to experience Jackson at a more thoughtful pace. Erik Warner, Owner of Alpine House, commissioned Elizabeth Roberts Architects to thoughtfully reimagine the independent hotel’s design through this lens and to infuse the spaces with the character and heritage of Jackson, balancing comfort, craftsmanship, and a deep sense of place.
There is a tendency, whenever a new technology emerges, to describe it using the language of those that came before it. The automobile was initially called a horseless carriage, early cinema was dismissed as photographed theatre, and the internet was variously described as a global library, a digital encyclopedia, an electronic newspaper, or, in one now-famous 1995 Bill Gates television appearance, something that even David Letterman struggled to distinguish from a particularly sophisticated radio.
Meliá Hotels International announces the opening of INNSiDE by Meliá Bugibba on 12 July 2026, marking the debut of its lifestyle-led INNSiDE by Meliá brand in Malta. Located in the heart of Bugibba Square and just steps from the seafront, this new hotel brings the brand's lifestyle-driven approach to one of the Mediterranean's most vibrant destinations, offering contemporary accommodation, destination dining, wellbeing facilities and social spaces.
Choice Hotels International®, Inc. (NYSE: CHH), one of the world’s largest hotel franchisors, has added Liberté 33 in Poznań to its Ascend Collection, marking Choice Hotels’ arrival in one of Poland's most vibrant cultural and commercial destinations.
HVS Europe weekly bulletin covering six hotel transactions across Italy, Germany, Austria, Norway, UK, and France, including Brown Hotels' €50M Berlin refurbishment and multiple brand repositionings.
The reality is much more complex than black and white. There are already many humanless hotels (mostly in Asia). So there will be: - regional differences in approach to human vs machine balance - variations between different segments (short-term rentals adopted self-service from the get go, many limited service hotel properties followed, but we won't expect to see if in the luxury segment any time soon, maybe never) It will be a spectrum.
In the future, a purely automated, no-human operational model will increasingly become the way of things. For this to fully materialize, our industry and our customer will have accepted all forms of artificial intelligence—both soft and hard.
No. Humanless hotels will become more common, but they are unlikely to become the norm.Automation and AI are excellent for repetitive tasks like check-in, payments, and guest requests, helping hotels reduce costs and improve efficiency.
The global wellness tourism market hit $990B in 2025 and is projected to reach $2.4T by 2035, driven by longevity travel, sauna culture, digital detox retreats, and a luxury shift toward radical simplicity.